Shiseido Company, Limited

Shiseido Company, Limited is a global enterprise specializing in the production and distribution of a wide array of beauty products. Its extensive portfolio includes fragrances, makeup, skincare, and body care items, alongside various hair care and styling solutions. Furthermore, it supplies professional-grade hair coloring and perm products to beauty salons. Beyond its core beauty operations, Shiseido maintains diverse interests, including involvement in the restaurant and food sector, general retail, and the management of its own chain of beauty salons. The company also operates and lends its support to SABFA, a renowned training institution for aspiring hair and makeup artists. Its products reach consumers through a variety of sales channels, such as upscale department stores, specialized boutique shops, and pharmacies. Established in 1872, Shiseido's corporate headquarters are situated in Tokyo, Japan.