Shiseido Company, Limited

Shiseido Company, Limited is a prominent global player in the beauty industry, primarily engaged in the creation and sale of cosmetics. Its extensive product portfolio features fragrances, color cosmetics, skincare and body care items, and various hair care and styling solutions. Additionally, it supplies professional-grade hair color and perming treatments specifically for hair salons. Beyond beauty products, the company diversifies its operations into the restaurant, food, and general retail sectors, and also operates its own chain of beauty salons. A commitment to education is evident through its operation and support of SABFA, a respected institution for professional hair and makeup artistry training. Shiseido's offerings reach consumers through a robust multi-channel distribution network, including department stores, specialty boutiques, and pharmacies. Established in 1872 and headquartered in Tokyo, Japan, the company boasts a long and rich heritage.