Reddit, Inc.

Reddit, Inc.

RDDT

$155.62

Updated: 23/09/2026, 13:27:31

Market Cap
$29.96B
Sector
Communication Services
Industry
Internet Content & Information
Country
US
Stock valuation chart
One-year closing share-price history for RDDT
Company Profile

Reddit, Inc. oversees an internet-based service dedicated to fostering diverse online communities. This platform categorizes groups by shared passions, enabling its users to participate in dialogues through recounting experiences, sharing external web addresses, uploading visual and video content, and engaging in direct replies. Founded in 2005, the corporation maintains its central operations in San Francisco, California. Reddit, Inc. also functions as a controlled subsidiary of Advance Publications, Inc.

USD
NYSE
CEO: Steven Ladd Huffman
Employees: 2,555
https://www.redditinc.com
Asset Summaries
Latest generated summaries for RDDT

No summaries found.

Detailed business
Evidence-backed facts extracted from the latest official annual filing.
RDDT-10-k-fy2025.html1.9 MBtext/htmlENFiled 06/02/2026Period ended 31/12/2025

Business monitoring

Reported and calculated KPIs plus operational exposure disclosed in the FY 2025 filing.

Evidence-backed · 50 KPI observations

Revenue

$2.2B

FY 2025 · Reported

Net income

$0.5B

FY 2025 · Reported

Gross margin

91.2%

FY 2025 · Calculated

Free cash flow

$0.7B

FY 2025 · Calculated

R&D intensity

35.6%

FY 2025 · Calculated

Share repurchases

N/A

FY — · Reported

Earnings and cash generation
USD billions, directly sourced from inline XBRL; free cash flow is operating cash flow less capex.
Profitability and reinvestment
Margins and R&D as a percentage of revenue.
Top products and services
Products and services mentioned in the filing; a quantitative sales breakdown was not disclosed.

Other offerings mentioned without separate sales

Content licensing

Area-level product sales are displayed only when the filing reports a product × geography breakdown. Regional totals are not allocated across products by estimation.

Geographic footprint
What the filing identifies, separated by location role so partner manufacturing is not presented as Apple-owned factories.
1 named headquarters
0 manufacturing countries
0 individually named factories

Map layer

Pins show disclosed operations. The heatmap colors the filing’s reported geographies; regional figures shade the region and are not estimates for each country.

No reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported 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geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureSan Francisco headquarters · Headquarters · confidence 100%
Named headquarters Manufacturing partner country

San Francisco headquarters

San Francisco, United States · Headquarters

100% confidence
Functions
Headquarters, Corporate, Research And Development
Ownership
Owned Or Leased
Products / scope
Not disclosed by country
Share of production
Not disclosed by country
Reported revenue share
Not disclosed by country

Item 2.

United States

San Francisco headquarters

Item 2.

Only locations and quantities explicitly supported by the filing are displayed. A country-level manufacturing percentage or product allocation is shown only when the source discloses it; materiality scores are never presented as production shares.

How the business makes money

Reddit business description

Reddit is a community-based user-generated content platform monetized primarily via advertising, also exploring content licensing.

90%
Source evidence
“We define a daily active unique (“DAUq”) as a user whom we can identify with a unique identifier who has visited a page on the Reddit website, www.reddit.com, or opened a Reddit application at least once during a 24-hour period.”

Advertising is majority revenue source

We generate a majority of our revenue from advertising.

95%
Source evidence
“We generate a majority of our revenue from advertising. The failure to attract new advertisers, the loss of advertisers, or the reduction of or failure by advertisers to maintain or increase their advertising budgets would adversely affect our business.”

Content licensing

Reddit is exploring content licensing as a non-advertising revenue source, in early stages with a new and rapidly evolving market.

90%
Source evidence
“We are exploring business opportunities in content licensing, but we are in the early stages and the market is new and evolving rapidly.”

FY2025 revenue

Revenue was $2.2 billion for the year ended December 31, 2025, an increase of 69% year over year, majority from advertising.

95%
Source evidence
“Revenue was $2.2 billion for the year ended December 31, 2025, an increase of 69% year over year”

Positioning and strategy

Macroeconomic conditions impact advertising demand

Macroeconomic conditions including inflation, rising interest rates, tariffs, and geopolitical risks create advertising market uncertainty that may impact revenue growth.

90%
Source evidence
“the global economy and other macroeconomic conditions, including concerns related to inflation and rising interest rates, tariffs, and geopolitical risks, have resulted in uncertainty in the advertising market and have impacted brands’ and agencies’ ability and willingness to invest in advertising.”

Machine translation for international growth

Machine translation to all major global languages is a driver of international DAUq growth, though growth may slow as rollout completes.

90%
Source evidence
“We also rely on initiatives like machine translation to drive growth in international DAUq, and the growth derived from this strategy may slow as we complete the roll out of machine translation to all major global languages.”

Growth strategies

Strategies include SEO/partnerships/full-funnel marketing, AI/ML deployment, international expansion, advertiser tooling and measurement, content licensing, and creator monetization tools.

90%
Source evidence
“our ability to implement artificial intelligence and machine learning to increase user growth and engagement and support advertising growth;”

Risks, financing, and outlook

Revolving credit facility

Revolving Credit Facility of $500.0 million renewed July 2025, accessible through July 1, 2030, secured by substantially all assets including IP.

95%
Source evidence
“In July 2025, we renewed and amended this revolving credit facility for $500.0 million accessible through July 1, 2030 (the “Revolving Credit Facility”).”

FY2025 financial highlights

Q4 2025 DAUq 121.4M (+19% YoY); ARPU $5.98 (+42%); FY2025 gross margin 91.2%; net income $529.7M; Adjusted EBITDA $845.1M; FCF $684.2M; cash & marketable securities $2.5B.

95%
Source evidence
“•Net income (loss) was $529.7 million for the year ended December 31, 2025, as compared to $(484.3) million in the year ended December 31, 2024”

Expected cost increases from new products

Reddit expects increased costs and expenses from new ad formats and products (mainly hosting costs) and expects increased losses and declining operating margins as it invests in product improvements and international growth.

90%
Source evidence
“our expectation of an increase in our costs and expenses from the launch of new ad formats, products, and features, primarily as a result of additional hosting costs, although most of these areas of focus will not initially generate revenue;”

Share repurchase program

Reddit has a share repurchase program referenced in forward-looking statements.

80%
Source evidence
“our expectations and plans with respect to our share repurchase program; and”

NOL carryforwards and tax attributes

As of December 31, 2025: U.S. federal NOL carryforwards ~$1.7 billion and state NOL carryforwards ~$806.1 million.

95%
Source evidence
“As of December 31, 2025, we had U.S. federal NOL carryforwards of approximately $1.7 billion and state NOL carryforwards of approximately $806.1 million available to offset future taxable income.”

Content and platform regulation

Reddit is subject to evolving content, privacy, and platform regulation including Section 230, EU DSA, UK/Australia Online Safety Acts, and Brazilian intermediary liability changes.

95%
Source evidence
“The expansion and complexity of laws and regulations like the Online Safety Acts in the United Kingdom (the “UK”) and Australia, the EU ePrivacy Directive, the EU Digital Services Act (the “DSA”), and others across the globe will increase our compliance costs”

Cybersecurity incidents

Reddit has experienced cybersecurity attacks, including a February 2023 data security incident involving stolen employee credentials.

95%
Source evidence
“in February 2023, we experienced a data security incident in which an attacker was able to obtain an employee’s login credentials to gain access to certain contact information, internal documents, source code, and other internal business information.”

Key-person risk: CEO Steve Huffman

Reddit depends on Steven Huffman, co-founder, CEO, and President, an at-will employee with no key-person life insurance.

95%
Source evidence
“Our ability to efficiently execute our business strategy is dependent upon the continued service and performance of our senior management team and other key employees, particularly Steven Huffman, our co-founder, Chief Executive Officer, and President.”

History of net losses

Reddit has a history of net losses and may not be able to maintain profitability in the future.

95%
Source evidence
“We have a history of net losses and we may not be able to maintain profitability in the future.”

Dependence on search engine traffic

Changes in internet search engine algorithms and dynamics could have a negative impact on traffic for Reddit's website and business.

95%
Source evidence
“Changes in internet search engine algorithms and dynamics could have a negative impact on traffic for our website and, ultimately, our business, results of operations, financial condition, and prospects.”

Multi-class stock and principal stockholder control

Reddit's multi-class structure concentrates voting control with pre-IPO stockholders, and its principal stockholder has governance agreement rights.

95%
Source evidence
“The multi-class structure of our common stock has the effect of concentrating voting control with those stockholders who held our capital stock prior to the listing of our Class A common stock on the NYSE”

Cloud service provider dependency

Reddit's cloud service infrastructure is run on third-party cloud service providers (CSPs).

90%
Source evidence
“because our cloud service infrastructure is run on CSPs, we cannot guarantee that we will be able to expand our infrastructure to meet demand in a timely manner, or on favorable economic terms.”

Retail investor stock volatility

Retail and individual investor interest unrelated to fundamentals could result in increased volatility in Reddit's Class A common stock price.

90%
Source evidence
“Interest in our Class A common stock from retail and other individual investors, for reasons unrelated to our underlying business or macro or industry fundamentals, could result in increased volatility in the market price of our Class A common stock.”

IP infringement litigation risk from AI

Reddit's use of AI technologies may give rise to intellectual property infringement risks.

90%
Source evidence
“the continued use of any AI technologies in our products and services may give rise to risks related to intellectual property infringement.”

Advertising measurement dependency

Reddit's ability to generate revenue depends on tools to accurately measure advertising effectiveness on its platform.

90%
Source evidence
“Our ability to generate revenue depends on the development and availability of tools to accurately measure the effectiveness of advertisements on our platform.”

API policy changes and third-party applications

Changes to Reddit's API terms and policies (June 2023) drove user migration from third-party applications and moderator community disruptions.

90%
Source evidence
“in response to certain changes to our API policies in June 2023, moderators of certain communities inhibited normal operations of the communities they operate, in many cases in violation of our site-wide rules.”

Platform interoperation dependency

Redditor growth and engagement depend on effective interoperation with operating systems, networks, devices, web browsers, online application stores, regulations, and standards Reddit does not control.

90%
Source evidence
“Redditor growth and engagement depends upon effective interoperation with operating systems, networks, devices, web browsers, online application stores, regulations, and standards that we do not control.”

Material exposure graph

Advertisers
Revenue Exposure

Majority of Reddit's revenue comes from advertising; loss of advertisers or reduced ad budgets would adversely affect the business.

Relevance 95·Dependency 90·Confidence 95
Source evidence
“We generate a majority of our revenue from advertising. The failure to attract new advertisers, the loss of advertisers, or the reduction of or failure by advertisers to maintain or increase their advertising budgets would adversely affect our business.”
Cloud service providers (CSPs)
Technology Dependency

Reddit's cloud service infrastructure runs on CSPs; it cannot guarantee timely or economically favorable infrastructure expansion, and expects increased utilization of third-party cloud computing and associated costs.

Relevance 85·Dependency 85·Confidence 90
Source evidence
“because our cloud service infrastructure is run on CSPs, we cannot guarantee that we will be able to expand our infrastructure to meet demand in a timely manner, or on favorable economic terms.”
Volunteer community moderators
Customer Exposure

Reddit's content moderation model depends on volunteer moderators; failure to retain them or moderator disruption could adversely affect the business.

Relevance 85·Dependency 80·Confidence 95
Source evidence
“We rely on an approach to content moderation that depends on Redditors who volunteer to be moderators of their communities. If we fail to retain a sufficient number of moderators who are willing to work in good faith within our policies or if we fail to properly manage our relationship with moderators, or if a sizable number of moderators choose to take actions that disrupt our services, our business, results of operations, financial condition, and prospects could be adversely affected.”
Internet search engines
Demand Driver

Changes in internet search engine algorithms, methodologies, and policies could negatively impact traffic to Reddit's website and its business.

Relevance 85·Dependency 75·Confidence 95
Source evidence
“Changes in internet search engine algorithms and dynamics could have a negative impact on traffic for our website and, ultimately, our business, results of operations, financial condition, and prospects.”
Artificial intelligence and machine learning
Demand Driver

Reddit is investing in AI/ML to increase user growth and engagement and support advertising growth; AI use also creates IP infringement risk.

Relevance 80·Dependency 65·Confidence 90
Source evidence
“our ability to implement artificial intelligence and machine learning to increase user growth and engagement and support advertising growth;”
EU Digital Services Act (DSA)
Regulatory Exposure

Expansion of regulations like the EU DSA, Online Safety Acts, and ePrivacy Directive will increase Reddit's compliance costs.

Relevance 75·Dependency 60·Confidence 90
Source evidence
“The expansion and complexity of laws and regulations like the Online Safety Acts in the United Kingdom (the “UK”) and Australia, the EU ePrivacy Directive, the EU Digital Services Act (the “DSA”), and others across the globe will increase our compliance costs”
Geopolitical conflicts (Ukraine, Middle East) and tariffs
Geopolitical Exposure

Ongoing conflicts in Ukraine and the Middle East, and tariffs or trade restrictions by the United States and other countries, are cited as macro uncertainties affecting the business.

Relevance 60·Dependency 45·Confidence 85
Source evidence
“the impact of the macroeconomic environment, including as a result of the ongoing conflicts in Ukraine and in the Middle East, as well as tariffs or other trade restrictions by the United States and other countries, on our business and other uncertainties in the global economy generally;”
Full company information
Latest profile, trading, valuation, and identifier data stored for RDDT.
Share price
$155.62
Market cap
$29.96B
Exchange
NYSE
Currency
USD
CEO
Steven Ladd Huffman
Employees
2,555
IPO date
21/03/2024
Beta
2.022
Last dividend
$0.00
Day range
$152.36 – $160.72
52-week range
$119.27 – $263.50
1-day performance
-1.96%
1-year performance
30.48%
Current drawdown (1Y)
-40.94%
CIK
0001713445
CUSIP
75734B100
ISIN
US75734B1008
Created
07/12/2025, 13:56:32
Last update
23/09/2026, 13:27:31

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