PepsiCo, Inc.

PepsiCo, Inc.

PEP

$131.19

Updated: 23/09/2026, 09:38:10

Market Cap
$179.21B
Sector
Consumer Defensive
Industry
Beverages - Non-Alcoholic
Country
US
Stock valuation chart
One-year closing share-price history for PEP
Company Profile

PepsiCo, Inc. is a global enterprise that creates, promotes, and supplies a diverse array of drinks and easy-to-prepare food items across the globe. Its operations are structured into seven primary divisions: Frito-Lay North America, Quaker Foods North America, PepsiCo Beverages North America, Latin America, Europe, Africa/Middle East/South Asia, and the Asia Pacific, Australia, New Zealand, and China Region. The company's extensive product catalog encompasses popular snack foods like various dips, cheese snacks, spreads, and a range of chips (including corn, potato, and tortilla varieties). Its pantry staples feature cereals, rice, pasta, baking mixes, beverage syrups, granola bars, grits, oatmeal, rice cakes, and ready-made side dishes. In the beverage sector, PepsiCo offers concentrated syrups, fountain beverages, pre-packaged drinks, ready-to-consume teas, coffees, fruit juices, dairy-based items, and home carbonation systems with associated goods. PepsiCo reaches its broad clientele, which includes wholesale partners, food service providers, various retail outlets like supermarkets, pharmacies, convenience shops, discount stores, large-format retailers, membership-based stores, hard discount retailers, online merchants, and approved independent bottlers. This widespread distribution is achieved via direct store delivery, customer warehouse systems, and comprehensive distributor networks, along with direct sales to consumers through digital commerce channels and retail partners. Established in 1898, the corporation maintains its principal office in Purchase, New York.

USD
NASDAQ
CEO: Ramon Luis Laguarta
Employees: 306,000
https://www.pepsico.com
Asset Summaries
Latest generated summaries for PEP

No summaries found.

Detailed business
Evidence-backed facts extracted from the latest official annual filing.
PEP-10-k-fy2025.html3.5 MBtext/htmlENFiled 03/02/2026Period ended 27/12/2025

Business monitoring

Reported and calculated KPIs plus operational exposure disclosed in the FY 2025 filing.

Evidence-backed · 44 KPI observations

Revenue

N/A

FY — · Reported

Net income

$8.2B

FY 2025 · Reported

Gross margin

N/A

FY — · Reported

Free cash flow

N/A

FY — · Reported

R&D intensity

N/A

FY — · Reported

Share repurchases

$1.0B

FY 2025 · Reported

Earnings and cash generation
USD billions, directly sourced from inline XBRL; free cash flow is operating cash flow less capex.
Profitability and reinvestment
Margins and R&D as a percentage of revenue.
Top products and services
Products and services mentioned in the filing; a quantitative sales breakdown was not disclosed.

Other offerings mentioned without separate sales

PFNA convenient foods
PBNA beverages and licensed distribution
Portfolio transformation and new products

Area-level product sales are displayed only when the filing reports a product × geography breakdown. Regional totals are not allocated across products by estimation.

Geographic footprint
What the filing identifies, separated by location role so partner manufacturing is not presented as Apple-owned factories.
1 named headquarters
0 manufacturing countries
0 individually named factories

Map layer

Pins show disclosed operations. The heatmap colors the filing’s reported geographies; regional figures shade the region and are not estimates for each country.

No reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosureNo reported geographic revenue disclosure
Named headquarters Manufacturing partner country

Only locations and quantities explicitly supported by the filing are displayed. A country-level manufacturing percentage or product allocation is shown only when the source discloses it; materiality scores are never presented as production shares.

How the business makes money

Company overview

Global beverage and convenient food company; brands include Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, SodaStream; 200+ countries and territories.

100%
Source evidence
“PepsiCo is a leading global beverage and convenient food company with a complementary portfolio of brands, including Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream.”

Company overview

Leading global beverage and convenient food company; brands include Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream; serves customers in more than 200 countries and territories

98%
Source evidence
“We are a leading global beverage and convenient food company with a complementary portfolio of brands, including Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream.”

Six reportable segments

Six reportable segments: PFNA, PBNA, IB Franchise, EMEA, LatAm Foods, Asia Pacific Foods

98%
Source evidence
“We are organized into six reportable segments”

Reportable segments

PFNA; PBNA; IB Franchise; EMEA; LatAm Foods; Asia Pacific Foods

95%
Source evidence
“PFNA43 PBNA43 IB Franchise43 EMEA44 LatAm Foods44 Asia Pacific Foods44”

IB Franchise business

IB Franchise sells concentrates (7UP, Gatorade, Sting Energy, etc.) to bottlers, manufactures SodaStream, and participates in Lipton JV

95%
Source evidence
“IB Franchise makes, markets and sells beverage concentrates to authorized and independent bottlers under various beverage brands including 7UP, Aquafina, Gatorade, Mirinda, Mountain Dew, Pepsi, Pepsi Black, Pepsi Zero Sugar, and Sting Energy.”

Distribution network

Products brought to market through DSD, customer warehouse and distributor networks, and e-commerce

97%
Source evidence
“Our products are primarily brought to market through DSD, customer warehouse and distributor networks and are also sold directly to consumers through e-commerce platforms and retailers.”

PFNA convenient foods

PFNA sells convenient foods (cereals, chips, dips, etc.) under Cheetos, Doritos, Fritos, Lay's, Quaker and other brands; Sabra became wholly-owned in December 2024

97%
Source evidence
“In December 2024, we acquired the Strauss Group’s 50% ownership in Sabra Dipping Company, LLC (Sabra) and Sabra became a wholly-owned subsidiary.”

PBNA beverages and licensed distribution

PBNA sells concentrates and finished goods; manufactures/distributes KDP brands (Crush, Dr Pepper, Schweppes); JVs with Unilever (Lipton) and Starbucks; distributes Celsius, Alani Nu, Rockstar; exclusive DSD distributor for TBG brands in US

97%
Source evidence
“PBNA also distributes, in certain channels, brands owned by Celsius Holdings, Inc. (Celsius), including Celsius, Alani Nu and Rockstar.”

Portfolio transformation and new products

Health-oriented reformulation (Lay's, Gatorade), artificial color/flavor removal, Pepsi Prebiotic Cola, new brands Siete, Sabra, poppi; Walking Taco platform in U.S. venues.

95%
Source evidence
“reducing added sugar, sodium and saturated fat in core brands like Lay’s and Gatorade; advancing efforts to remove artificial colors and flavors in brands like Lay’s, Cheetos, and Doritos; adding new products with functional benefits, such as Pepsi Prebiotic Cola; and welcoming popular brands like Siete, Sabra and poppi.”

Operations and dependencies

Russia exposure

Russia: 5% of 2025 net revenue (4% 2024); 5% of assets; 20% of cash; 39% of accumulated CTA loss (2025).

100%
Source evidence
“Our operations in Russia accounted for 5% and 4% of our consolidated net revenue for the years ended December 27, 2025 and December 28, 2024, respectively. Russia accounted for 5% and 3% of our consolidated assets, 20% and 10% of our consolidated cash and cash equivalents, and 39% and 41% of our accumulated currency translation adjustment loss”

Principal ingredients and packaging materials

Key inputs include sweeteners, corn, potatoes, oats, rice, sugar, oils, raw milk, wheat; packaging PET, aluminum, glass; fuel, electricity and natural gas important commodities

96%
Source evidence
“Fuel, electricity and natural gas are also important commodities for our businesses due to their use in our and our business partners’ facilities and the vehicles delivering our products.”

Water scarcity risk

Water is essential to manufacturing and raw material production; scarcity poses risk

95%
Source evidence
“We and our business partners use water in the manufacturing of our products. Water is also essential to the production of the raw materials needed in our manufacturing process.”

Labor market challenges: wage inflation, shortages, turnover

Wage inflation, labor shortages and turnover risk; key AI/digital skills; CEO succession risk

90%
Source evidence
“challenges in the labor market, which has experienced and may continue to experience wage inflation, labor shortages, increased employee turnover”

Positioning and strategy

Sabra ownership consolidation

December 2024: acquired Strauss Group's 50% ownership in Sabra; Sabra became wholly-owned subsidiary

97%
Source evidence
“In December 2024, we acquired the Strauss Group’s 50% ownership in Sabra Dipping Company, LLC (Sabra) and Sabra became a wholly-owned subsidiary.”

The Coca-Cola Company is primary beverage competitor

The Coca-Cola Company is our primary beverage competitor

98%
Source evidence
“In many countries in which our products are sold, including the United States, The Coca-Cola Company is our primary beverage competitor.”

Research and development spending

R&D costs: $839M (2025), $813M (2024), $804M (2023)

97%
Source evidence
“Research and development costs were $839 million, $813 million and $804 million in 2025, 2024 and 2023, respectively”

AI and digital transformation

Foundational AI/technology investments to reimagine go-to-market, unify data, real-time inventory visibility; Global Capability Centers centralize functions.

94%
Source evidence
“Through our collaborations with cutting-edge technology providers, we are using artificial intelligence to reimagine our go-to-market model, enhance customer support, and empower sales teams to focus on strategic growth.”

Investment in AI and data analytics

Investing in artificial intelligence and data analytics to understand consumer trends and improve operating efficiencies

90%
Source evidence
“including investments in artificial intelligence and data analytics to understand consumer trends, can lead to reduced demand for our products”

Strategic priorities 2025

Reignite North America; scale International; grow away-from-home occasions; underpinned by pep+ transformation in its fifth year.

98%
Source evidence
“reigniting our North America business by combining operations where it makes the most sense and using the savings to support meaningful investments in our brands; increasing the size, presence and scale of our International business, with a focus on capturing growth in large and developing markets; and working to grow our away-from-home business by expanding our availability and extending into new occasions.”

Alcohol business model shift and supply chain sustainability

Shifted alcoholic beverage business to licensing/flavor sales model in 2024; investing in sustainable farming and recycled PET packaging

90%
Source evidence
“In 2024, we shifted our alcoholic beverage business away from distribution to a trademark licensing model and flavor sales model”

Risks, financing, and outlook

Commodity and input cost volatility

Continued volatility in commodity, packaging and other input costs during 2025 that may continue into fiscal 2026; managed via fixed-price contracts and derivatives

95%
Source evidence
“During 2025, we continued to experience volatility in our commodity, packaging and other input costs that may continue into fiscal 2026.”

Volatile international markets

Challenging operating environments in Argentina, Brazil, China, Mexico, Middle East (incl. Egypt), Russia, Turkey, Ukraine; currency controls, sanctions, fund-transfer restrictions.

97%
Source evidence
“volatile economic, political, social and geopolitical conditions, civil unrest and wars and other military conflicts, acts of terrorism and natural disasters and other catastrophic events in certain markets in which our products are made, manufactured, distributed or sold, including in Argentina, Brazil, China, Mexico, the Middle East (including Egypt), Russia, Turkey and Ukraine”

North America integrated supply chain evaluation

Evaluating integrated North America food/beverage supply chain and go-to-market model based on ROI, scale and market share.

93%
Source evidence
“In North America, we are carefully evaluating an integrated model for our food and beverage supply chains, go-to-market, and commercial capabilities and intend to take a nuanced approach factoring in key components such as return on investment, scale and market share.”

Marketing/labeling restrictions incl. Texas warning label law

Labeling and marketing limits: Texas warning-label law effective Jan 1, 2027; ultra-processed food restrictions under consideration

92%
Source evidence
“in 2025, the state of Texas passed a law, effective January 1, 2027, requiring warning labels on products containing certain ingredients, including artificial colors”

EU sustainability reporting standards (CSRD/ESRS)

Sustainability reporting subject to EU CSRD and ESRS standards

88%
Source evidence
“including the European Sustainability Reporting Standards and Corporate Sustainability Reporting Directive in the European Union”

Tariff exposure

U.S. tariffs on China, EU, Canada, Mexico (and retaliation) increase raw material and packaging input costs.

96%
Source evidence
“The imposition of tariffs (including U.S. tariffs imposed or threatened to be imposed on China, the European Union, Canada and Mexico and other countries and any tariffs imposed by such countries) have impacted and could continue to impact our supply chain resulting in increased input costs”

Demand shifts including GLP-1 weight-loss drugs

Consumer demand risk from GLP-1 medications, channel shifts, affordability/private-label switching, and SNAP funding changes

95%
Source evidence
“diet (whether due to changes in consumer behavior and eating habits, increasing use of weight-loss drugs, such as GLP-1 medications, or other factors) and channel preferences (including continued increases in the e-commerce and online-to-offline channels and use of artificial intelligence shopping agents”

Climate change regulatory risk

GHG regulation and carbon pricing programs could significantly increase costs and require facility/equipment investment.

95%
Source evidence
“new or increased legal or regulatory requirements, along with initiatives to meet our sustainability goals, could result in significant increased costs and additional investments in facilities and equipment”

SNAP program exposure

Changes to SNAP funding/restrictions in the US cited as a demand risk

90%
Source evidence
“changes in funding for or restrictions on the inclusion of our products in benefit programs, such as the Supplemental Nutrition Assistance Program (SNAP) in the United States”

Competitive landscape includes private label and micro brands

Competes with multinationals, private label/economy brands, and micro brands on e-commerce

90%
Source evidence
“including smaller companies developing and selling micro brands directly to consumers through e-commerce platforms or through retailers focused on locally sourced products”

Packaging/plastics regulation risk

Laws on single-use plastics, PFAS packaging, EPR, plastic taxes and recycled content could raise costs

90%
Source evidence
“include extended producer responsibility policies, plastic or packaging taxes, minimum recycled content requirements, restrictions on certain products and materials, requirements for bottle caps to be tethered to bottles, restrictions or bans on the use of certain types of packaging, including single-use plastics and packaging containing PFAS”

Climate regulation and carbon pricing cost risk

Climate change regulations such as carbon pricing could significantly increase costs and require facility investments

88%
Source evidence
“such as potential carbon pricing programs or revised product labeling requirements or other regulatory measures, which could, along with initiatives to meet our sustainability goals, continue to result in significant increased costs”

Material exposure graph

Water
Raw Material Dependency

Water is essential for manufacturing products and producing raw materials; scarcity poses operational risk

Relevance 95·Dependency 90·Confidence 95
Source evidence
“We and our business partners use water in the manufacturing of our products. Water is also essential to the production of the raw materials needed in our manufacturing process.”
Agricultural ingredients and packaging materials
Raw Material Dependency

Beverage and convenient food production depends on agricultural ingredients (corn, potatoes, oats, sugar, etc.) and packaging (PET, aluminum, glass); purchased in open market with price fluctuation risk.

Relevance 90·Dependency 85·Confidence 95
Source evidence
“The prices we pay for such items are subject to fluctuation, and we manage this risk through the use of fixed-price contracts and purchase orders, pricing agreements and derivative instruments”
Consumer spending and preferences
Demand Driver

Affordability pressure and switching to private label/lower-priced offerings could reduce demand

Relevance 90·Dependency 80·Confidence 90
Source evidence
“affordability pressures and changes in consumer spending patterns (including if consumers switch to private label or lower-priced product offerings)”
Sweetened beverage and snack ingredient taxes
Regulatory Exposure

Taxes on sugar/sodium/saturated fat raise product costs and can reduce consumption; Mexico tax increase effective 2026

Relevance 88·Dependency 75·Confidence 92
Source evidence
“These tax measures, whatever their scope or form, have in the past increased and could continue to increase the cost of certain of our products, reduce overall consumption of our products”
Independent distributors and retailers
Customer Exposure

PFNA and PBNA products are sold to independent distributors and retailers; PBNA also sells concentrate and finished goods to authorized and independent bottlers.

Relevance 85·Dependency 80·Confidence 93
Source evidence
“PFNA’s products are sold to independent distributors and retailers.”
DSD and multi-channel distribution
Demand Driver

DSD provides maximum in-store visibility suited to frequently restocked products; channel choice depends on customer needs, product characteristics, and local trade practices.

Relevance 85·Dependency 80·Confidence 92
Source evidence
“DSD enables us to merchandise with maximum visibility and appeal. DSD is especially well-suited to products that are restocked often and respond to in-store promotion and merchandising.”
The Coca-Cola Company
Competitive Exposure

Coca-Cola is the primary beverage competitor in the US and many other countries

Relevance 85·Dependency 70·Confidence 95
Source evidence
“In many countries in which our products are sold, including the United States, The Coca-Cola Company is our primary beverage competitor.”
Tariffs
Cost Driver

U.S. tariffs on China, EU, Canada, Mexico and retaliation increase raw material and packaging input costs; impact varies by sourcing and shipping routes.

Relevance 85·Dependency 60·Confidence 96
Source evidence
“have impacted and could continue to impact our supply chain resulting in increased input costs, including the cost of certain raw materials and packaging.”
Labeling and marketing restrictions
Regulatory Exposure

Warning-label and marketing restrictions (e.g., Texas 2027 law) could reduce consumption and damage perception

Relevance 82·Dependency 65·Confidence 90
Source evidence
“The imposition or proposed imposition of additional limitations on the marketing or sale of our products has in the past reduced and could continue to reduce overall consumption of our products”
Fuel, electricity and natural gas
Cost Driver

Energy commodities used in PepsiCo facilities and delivery vehicles are important cost inputs; prices fluctuate and are managed with contracts and derivatives.

Relevance 80·Dependency 70·Confidence 92
Source evidence
“Fuel, electricity and natural gas are also important commodities for our businesses due to their use in our and our business partners’ facilities and the vehicles delivering our products.”
Plastics/packaging regulation
Regulatory Exposure

EPR, plastic taxes, recycled content and single-use plastic/PFAS restrictions could raise packaging costs

Relevance 80·Dependency 70·Confidence 90
Source evidence
“Many jurisdictions in which our products are sold have imposed or are considering imposing laws, regulations or policies intended to encourage the use of sustainable packaging”
Persistent inflationary pressures
Cost Driver

Persistent inflation is a named 2025 challenge affecting commodity, transportation and labor costs; pricing pass-through may reduce volumes.

Relevance 80·Dependency 65·Confidence 95
Source evidence
“persistent inflationary pressures; evolving consumer consumption patterns and preferences”
Russia
Geopolitical Exposure

Russia is a material market: 5% of 2025 net revenue, 5% of assets, 20% of cash, 39% of accumulated CTA loss; impairment and currency risks monitored.

Relevance 80·Dependency 55·Confidence 100
Source evidence
“Our operations in Russia accounted for 5% and 4% of our consolidated net revenue for the years ended December 27, 2025 and December 28, 2024, respectively.”
Artificial intelligence
Demand Driver

AI shopping agents may autonomously select competitor products, and AI/data analytics investments are needed for consumer insights and efficiency

Relevance 75·Dependency 60·Confidence 88
Source evidence
“use of artificial intelligence shopping agents that autonomously select products that may not be ours”
Away-from-home channel
Demand Driver

Growing the away-from-home business into new occasions is a stated strategic priority; Walking Taco platform thriving in stadiums, arenas and parks.

Relevance 75·Dependency 55·Confidence 93
Source evidence
“working to grow our away-from-home business by expanding our availability and extending into new occasions.”
Tariffs
Cost Driver

Tariffs and taxes on manufacture, distribution or sale affect pricing impact and consumer demand

Relevance 70·Dependency 60·Confidence 85
Source evidence
“pricing (including the effective impact of tariffs and taxes imposed on the manufacture, distribution or sale of certain of our products as a result of ingredients contained in such products)”
Artificial intelligence
Technology Dependency

AI is used to reimagine go-to-market, enhance customer support and provide real-time inventory visibility; also cited as a competitive factor via competitors' AI adoption.

Relevance 70·Dependency 55·Confidence 92
Source evidence
“we are using artificial intelligence to reimagine our go-to-market model, enhance customer support, and empower sales teams to focus on strategic growth.”
Climate regulation / carbon pricing
Regulatory Exposure

GHG emission regulation and potential carbon pricing programs in production/distribution jurisdictions could significantly increase costs and require facility and equipment investment.

Relevance 70·Dependency 50·Confidence 95
Source evidence
“including regulation of greenhouse gas emissions and potential carbon pricing programs”
PepsiCo
Tax Exposure

Annual tax rate relies on significant judgment over tax positions, transfer pricing, reserves and valuation allowances; 2025 rate 19.0% vs 19.4% in 2024.

Relevance 65·Dependency 60·Confidence 95
Source evidence
“Significant judgment is required in determining our annual tax rate and in evaluating our tax positions.”
Full company information
Latest profile, trading, valuation, and identifier data stored for PEP.
Share price
$131.19
Market cap
$179.21B
Exchange
NASDAQ
Currency
USD
CEO
Ramon Luis Laguarta
Employees
306,000
IPO date
01/06/1972
Beta
0.361
Last dividend
$0.00
Day range
$129.93 – $131.41
52-week range
$127.98 – $171.48
1-day performance
1.23%
1-year performance
2.51%
Current drawdown (1Y)
-23.50%
CIK
0000077476
CUSIP
713448108
ISIN
US7134481081
Created
07/12/2025, 05:43:26
Last update
23/09/2026, 09:38:10

Track PepsiCo, Inc. with an AI analyst

See which prediction-market events move PEP, how its filings map to real-world exposure, and what 12 AI strategies are doing with positions like it.

Free forever to follow AlphaBrain’s AI strategies. No card required.