ServiceNow, Inc.

ServiceNow, Inc.

NOW

$137.00

Updated: 23/09/2026, 06:30:13

Market Cap
$141.64B
Sector
Technology
Industry
Software - Application
Country
US
Stock valuation chart
One-year closing share-price history for NOW
Company Profile

ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like performance analytics, electronic service catalogs, configuration management systems, data benchmarking, encryption capabilities, and various collaboration and development tools. ServiceNow offers a comprehensive suite of applications built on this platform, catering to diverse enterprise needs. Key offerings include IT Service Management (ITSM), which streamlines support for employees, customers, and partners; IT Business Management (ITBM); IT Operations Management (ITOM), designed to integrate and manage both physical and cloud-based IT infrastructure; and IT Asset Management (ITAM) for automating asset lifecycles. Its Security Operations solution facilitates seamless integration between internal systems and third-party security tools. Beyond IT, the company provides solutions for Governance, Risk, and Compliance (GRC) to enhance organizational resilience, along with tools for Human Resources, Legal, and general workplace service delivery, including dedicated safe workplace applications. Other specialized applications cover Customer Service Management (CSM) and Field Service Management (FSM). To further extend functionality, ServiceNow offers App Engine for custom development and IntegrationHub to connect workflows across various applications. The company also provides a range of professional services, industry-specific solutions, and comprehensive customer support. ServiceNow's diverse client base spans critical sectors such as government, financial services, healthcare, telecommunications, manufacturing, and education, alongside various IT services, technology, oil and gas, and consumer product industries. The company reaches these customers through a combination of its direct sales force and a network of resale partners. Notably, a strategic alliance with Celonis assists clients in pinpointing and prioritizing business processes ripe for automation. Established in 2004 and headquartered in Santa Clara, California, the company originally operated as Service-now.com before rebranding to ServiceNow, Inc. in May 2012.

USD
NYSE
CEO: William R. McDermott
Employees: 29,187
https://www.servicenow.com
Asset Summaries
Latest generated summaries for NOW

No summaries found.

Detailed business
Evidence-backed facts extracted from the latest official annual filing.
NOW-10-k-fy2025.html2.0 MBtext/htmlENFiled 29/01/2026Period ended 31/12/2025

Business monitoring

Reported and calculated KPIs plus operational exposure disclosed in the FY 2025 filing.

Evidence-backed · 64 KPI observations

Revenue

$13.3B

FY 2025 · Reported

Net income

$1.7B

FY 2025 · Reported

Gross margin

77.5%

FY 2025 · Calculated

Free cash flow

$4.6B

FY 2025 · Calculated

R&D intensity

22.3%

FY 2025 · Calculated

Share repurchases

$1.8B

FY 2025 · Reported

Earnings and cash generation
USD billions, directly sourced from inline XBRL; free cash flow is operating cash flow less capex.
Profitability and reinvestment
Margins and R&D as a percentage of revenue.
Top products and services
Products and services mentioned in the filing; a quantitative sales breakdown was not disclosed.

Other offerings mentioned without separate sales

AI offering — Now Assist and AI agents
Product groups
Data layer products

Area-level product sales are displayed only when the filing reports a product × geography breakdown. Regional totals are not allocated across products by estimation.

Geographic footprint
What the filing identifies, separated by location role so partner manufacturing is not presented as Apple-owned factories.
1 named headquarters
5 manufacturing countries
0 individually named factories

Map layer

Pins show disclosed operations. The heatmap colors the filing’s reported geographies; regional figures shade the region and are not estimates for each country.

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Named headquarters Manufacturing partner country

Asia manufacturing network

Asia · Manufacturing Partner Country

95% confidence
Functions
Manufacturing, Supply Chain
Ownership
Outsourcing Partner
Products / scope
Not disclosed by country
Share of production
Not disclosed by country
Reported revenue share
Not disclosed by country
Data center footprint. We currently operate data centers in North America, South America, Europe, Asia and Australia, and we regularly evaluate our data center operations and capacity needs in existing and new geographies.

Asia

Asia manufacturing network

We currently operate data centers in North America, South America, Europe, Asia and Australia, and we regularly evaluate our data center operations and capacity needs in existing and new geographies.

Australia

Australia manufacturing network

We currently operate data centers in North America, South America, Europe, Asia and Australia, and we regularly evaluate our data center operations and capacity needs in existing and new geographies.

Europe

Europe manufacturing network

We currently operate data centers in North America, South America, Europe, Asia and Australia, and we regularly evaluate our data center operations and capacity needs in existing and new geographies.

North America

North America manufacturing network

We currently operate data centers in North America, South America, Europe, Asia and Australia, and we regularly evaluate our data center operations and capacity needs in existing and new geographies.

South America

South America manufacturing network

We currently operate data centers in North America, South America, Europe, Asia and Australia, and we regularly evaluate our data center operations and capacity needs in existing and new geographies.

Only locations and quantities explicitly supported by the filing are displayed. A country-level manufacturing percentage or product allocation is shown only when the source discloses it; materiality scores are never presented as production shares.

How the business makes money

ServiceNow AI Platform overview

ServiceNow delivers solutions on the ServiceNow AI Platform; workflow applications grouped into Technology, CRM and Industry, Core Business, and Creator and Other

98%
Source evidence
“At the core of these solutions is the ServiceNow AI Platform ("Platform"), a robust, cloud-based Platform that facilitates comprehensive delivery of seamless workflows”

Company overview

AI platform company; ServiceNow AI Platform connects AI, data and workflows across the enterprise

97%
Source evidence
“At the core of these solutions is the ServiceNow AI Platform, a robust, cloud-based platform that facilitates comprehensive delivery of seamless workflows and drives digital transformation across all departments and personas within an organization.”

Subscription revenue recognition model

Revenues generally recognized from subscription services over the subscription term

95%
Source evidence
“Because we generally recognize revenues from our subscription services over the subscription term, a decrease in new subscriptions or renewals may not be immediately reflected in our operating results.”

Technology product family

Technology products: ITOM, ITSM, RM, Asset Management for IT and physical assets

93%
Source evidence
“Our Technology products help companies unite technology, risk management and security operations on a single platform to deliver modern and resilient digital services”

Public sector and heavily-regulated entities exposure

Doing business with public sector and heavily-regulated entities exposes company to procurement/contracting risks

94%
Source evidence
“Doing business with the public sector and heavily-regulated entities subjects us to risks related to government procurement processes, regulations and contracting requirements.”

U.S. federal government customer dynamics

Increase in 12-month agreements with U.S. federal government, highest in Q3, driven by annual budget expenditures

92%
Source evidence
“we continue to see an increase in the number of 12-month agreements entered into with the U.S. federal government throughout the year, with the highest number of agreements entered into in the quarter ended September 30”

AI offering — Now Assist and AI agents

Now Assist AI tools, thousands of out-of-the-box AI agents, human-in-the-loop governance, choice of ServiceNow/third-party/proprietary models

95%
Source evidence
“Our Platform’s integrated AI offering, Now Assist, empowers organizations to boost productivity by providing a range of AI tools.”

Product groups

Four product areas: Technology; CRM and Industry; Core Business; Creator and Other; two major Platform upgrades per year

95%
Source evidence
“Our products are grouped into four areas: Technology, Customer Relationship Management (“CRM”) and Industry, Core Business, and Creator and Other. We release two major Platform upgrades each year”

Data layer products

Workflow Data Fabric and RaptorDB provide single data fabric / integrated data layer

93%
Source evidence
“Our Platform’s single data fabric and integrated data layer, enabled by our Workflow Data Fabric and RaptorDB products”

International revenue share

Sales outside of North America represented 37% of total revenues in each of FY2025 and FY2024

98%
Source evidence
“Sales outside of North America represented 37% of our total revenues for each of the years ended December 31, 2025 and 2024.”

International revenue share

Revenues outside North America represented 37% of total revenues in 2025 and 2024

98%
Source evidence
“Revenues outside North America represented 37% of total revenues for each of the years ended December 31, 2025 and 2024.”

Operations and dependencies

Foreign currency impact and hedging

Weakening USD had favorable impact; subscription revenues would have been $128M lower at 2024 rates; FX forwards offset $113M remeasurement losses with $97M gains

95%
Source evidence
“our reported subscription revenues would have been $128 million lower, excluding the impact of our cash flow hedging program”

Data center footprint

Data centers in North America, South America, Europe, Asia and Australia; also public cloud, dedicated hardware and customer-managed deployments

94%
Source evidence
“We currently operate data centers in North America, South America, Europe, Asia and Australia, and we regularly evaluate our data center operations and capacity needs in existing and new geographies.”

Workforce metrics

29,187 full-time employees (14,601 US; 14,586 international) as of Dec 31, 2025

97%
Source evidence
“As of December 31, 2025, we employed: 29,187 EMPLOYEES on a full-time basis”

Positioning and strategy

Moveworks acquisition

Acquired Moveworks, Inc. to add enterprise search and virtual agent technology

90%
Source evidence
“Additionally, with our acquisition of Moveworks, Inc. we have strengthened our enterprise workflow automation on our Platform by integrating advanced enterprise search and front-end virtual agent technology.”

Platform and workflow-orchestration positioning

Advantages: enterprise workflow knowledge, one-platform architecture, SaaS scale operations, AI governance tooling

90%
Source evidence
“Our two decades partnering with enterprise customers provide us with a deep understanding of how work actually flows across organizations—across departments, systems and organizational silos.”

Named competitors

Competes with Microsoft, Oracle, SAP, Salesforce, Workday, AI point-solution entrants, in-house solutions, consulting firms, systems integrators, resellers

96%
Source evidence
“enterprise application software vendors, both cloud-based and on-premises, such as Microsoft, Oracle, SAP, Salesforce and Workday”

AI-driven enterprise demand

Enterprises prioritizing AI-powered workflow digitalization; demand for secure AI governance and measurable ROI

90%
Source evidence
“organizations are under pressure from their stakeholders to accelerate growth and achieve unprecedented productivity improvements. To meet these demands, they are prioritizing the digitalization and modernization of their workflows through AI-powered automation.”

Competitive landscape characterization

Highly competitive, fragmented market with low barriers to entry and frequent new product introductions

94%
Source evidence
“We operate in a highly competitive and rapidly evolving market characterized by fragmentation, low barriers to entry, shifting customer needs and frequent introductions of new products and services.”

R&D focus and programs

Significant R&D investment; Now on Now and Now Next AI programs; focus on AI, automation and platform expansion

93%
Source evidence
“we deploy our engineers to work directly with strategic customers through our Now Next AI program, where we co-build agentic AI solutions to solve their critical challenges”

Corporate ambition

Ambition to become the defining AI enterprise software company of the 21st century

93%
Source evidence
“Our ambition to become the defining AI enterprise software company of the 21st century is the driving force behind our overall business strategy”

Risks, financing, and outlook

2030 Notes

$1.5B 1.40% ten-year notes due September 1, 2030

98%
Source evidence
“we issued 1.40% fixed rate ten-year notes with an aggregate principal amount of $1.5 billion due on September 1, 2030”

FY2026 expense outlook

2026: S&M and R&D up in dollars with leverage; G&A down; SBC up in dollars, flat as % of revenue

94%
Source evidence
“We expect sales and marketing expenses for the year ending December 31, 2026 to increase in absolute dollars and to decrease slightly as a percentage of revenue”

Expected long-term revenue growth decline

Company expects revenue growth rate to decline over the long term as it scales

92%
Source evidence
“As our business grows, we expect our revenue growth rate to decline over the long term.”

5-for-1 stock split

5-for-1 stock split effective December 17, 2025; per-share amounts retroactively adjusted

98%
Source evidence
“our board of directors approved and declared a 5-for-1 split of our common stock”

Planned Armis Security acquisition financing

Company expects to seek additional debt financing to fund acquisition of Armis Security Ltd.

97%
Source evidence
“we do expect to seek additional debt financing to fund our acquisition of Armis Security Ltd.”

Data regulation risk (EU Data Act, Trans-Atlantic Data Privacy Framework)

Data use/storage/movement laws (incl. EU Data Act, Trans-Atlantic Data Privacy Framework) may restrict platform optimization and cross-border data transfer

97%
Source evidence
“the EU Data Act has data portability, interoperability and accessibility requirements, as well as unclear data transfer restrictions that could impact our operations.”

AI incorporation risk

Incorporating AI technology may create operational, legal, regulatory and ethical challenges

96%
Source evidence
“Incorporating AI technology into our offerings may result in operational, legal, regulatory, ethical and other challenges.”

Partner ecosystem reliance

Relies on partner network for an increasing portion of revenues

95%
Source evidence
“We rely on our network of partners for an increasing portion of our revenues, and if these partners fail to perform, our business may be harmed.”

Competition from systems of record, cloud and AI-native vendors

Faces competition from larger rivals, systems-of-record operators, cloud-based and AI-native vendors; pricing/bundling pressure and integration blocking

95%
Source evidence
“Cloud-based and AI native vendors may build more business applications or AI powered automation solutions that compete with our products and services.”

Global trade compliance risk

Non-compliance with anti-corruption, export control, sanctions and global trade laws could bring penalties and civil/criminal sanctions

94%
Source evidence
“If we fail to comply with applicable anti-corruption and anti-bribery laws, export control laws, economic and trade sanctions laws, or other global trade laws, we could be subject to penalties and civil and/or criminal sanctions”

Talent competition and AI skills shortage

Intense competition for AI/ML, engineering, sales and cybersecurity talent; retention tied to equity award value

93%
Source evidence
“sustained declines in our stock price or lower stock price performance relative to our competitors reduces the retention value of such awards”

Cybersecurity incident history

Has experienced security incidents including unauthorized access and phishing; nation-state actors have attempted exploitation

93%
Source evidence
“we have experienced security incidents, which may reoccur in the future, that resulted in unauthorized access to, loss or inadvertent disclosure of confidential, proprietary and sensitive information.”

Sales cycle complexity and pricing pressure

Customer deals becoming more complex with longer sales cycles and increased pricing pressure

93%
Source evidence
“Our customer deals are becoming more complex, which tend to involve longer, more expensive sales cycles, increased pricing pressure, and implementation and configuration challenges.”

Debt service obligations

May be adversely affected by debt service obligations

90%
Source evidence
“We may be adversely affected by our debt service obligations.”

Platform misconfiguration incidents

Customer and company misconfigurations have made information accessible beyond intent and have been publicly identified

90%
Source evidence
“Such misconfigurations can be, and have been, identified publicly, increasing the risk of data being exposed unintentionally.”

Material exposure graph

artificial_intelligence
Demand Driver

Accelerating enterprise AI adoption drives demand for ServiceNow's AI-powered workflow platform and AI governance tools.

Relevance 95·Dependency 70·Confidence 93
Source evidence
“We operate in a dynamic and rapidly evolving technology landscape characterized by the accelerating adoption of artificial intelligence and machine learning capabilities across enterprise software.”
Cybersecurity incidents
Legal Exposure

Actual or perceived breaches — including past incidents and publicly identified misconfigurations — can trigger fines, litigation, reputational damage and customer loss.

Relevance 90·Dependency 80·Confidence 95
Source evidence
“An actual or perceived security breach or compromise can have a material effect on ServiceNow’s operations, finances and reputation.”
AI-native and cloud-based vendors
Competitive Exposure

Cloud-based and AI-native vendors may build competing business applications and AI-powered automation; rapid AI evolution is a core competitive factor.

Relevance 90·Dependency 75·Confidence 93
Source evidence
“Cloud-based and AI native vendors may build more business applications or AI powered automation solutions that compete with our products and services.”
enterprise customers (public and private organizations)
Demand Driver

Customer base spans diverse industries and use cases; enterprise adoption of AI automation drives demand for Platform products across IT, CRM, and Core Business functions.

Relevance 90·Dependency 75·Confidence 88
Source evidence
“ongoing dialogue with our customer base, which spans diverse industries and use cases”
agentic AI
Technology Dependency

Strategy and R&D center on agentic AI: thousands of out-of-the-box AI agents, custom agents, and human-in-the-loop governance on the Platform.

Relevance 90·Dependency 60·Confidence 90
Source evidence
“organizations can choose to rapidly deploy thousands of out-of-the-box ServiceNow AI agents, integrate AI agents built into third-party applications, or create custom AI agents on our Platform using natural language.”
Partner network
Revenue Exposure

An increasing portion of revenues is generated through partners; partner failure would harm business.

Relevance 85·Dependency 70·Confidence 95
Source evidence
“We rely on our network of partners for an increasing portion of our revenues, and if these partners fail to perform, our business may be harmed.”
Artificial Intelligence
Cost Driver

R&D grew 16% to $2,960M (22% of revenues) driven by headcount, supporting AI platform development which is central to the company's strategy and demand proposition.

Relevance 85·Dependency 65·Confidence 85
Source evidence
“Research and development$2,960 $2,543 16%”
Microsoft
Competitive Exposure

ServiceNow competes with Microsoft, Oracle, SAP, Salesforce and Workday among enterprise application software vendors, plus AI point-solution entrants.

Relevance 85·Dependency 40·Confidence 95
Source evidence
“enterprise application software vendors, both cloud-based and on-premises, such as Microsoft, Oracle, SAP, Salesforce and Workday”
AI point-solution and platform entrants
Competitive Exposure

New AI-focused point-solution and platform entrants, custom in-house solutions, consulting firms, systems integrators and resellers are competitive alternatives.

Relevance 80·Dependency 35·Confidence 90
Source evidence
“new technologies and entrants, including point-solutions and platform solutions, particularly those related to AI”
Public sector and heavily-regulated entities
Regulatory Exposure

Selling to public sector and heavily-regulated entities subjects company to procurement, regulation and contracting risks.

Relevance 75·Dependency 65·Confidence 92
Source evidence
“Doing business with the public sector and heavily-regulated entities subjects us to risks related to government procurement processes, regulations and contracting requirements.”
EU Data Act
Regulatory Exposure

EU Data Act's portability, interoperability and unclear data transfer restrictions could impact operations.

Relevance 75·Dependency 60·Confidence 94
Source evidence
“the EU Data Act has data portability, interoperability and accessibility requirements, as well as unclear data transfer restrictions that could impact our operations.”
U.S. federal government
Customer Exposure

U.S. federal government contracts, mostly 12-month terms timed to annual budget cycles, drive RPO variability and represent a distinct customer channel.

Relevance 72·Dependency 50·Confidence 90
Source evidence
“with the highest number of agreements entered into in the quarter ended September 30, driven primarily by timing of their annual budget expenditures”
Data center capacity
Cost Driver

Capital requirements are principally capex to support data center capacity expansion; capex was $868M in 2025 within free cash flow calculation.

Relevance 70·Dependency 60·Confidence 90
Source evidence
“Our capital requirements are principally comprised of capital expenditures to support data center capacity expansion”
Euro
Currency Exposure

Growing share of contracts in foreign currencies, particularly Euro and British Pound Sterling, creates RPO variability and FX translation exposure on 37% non-North America revenues.

Relevance 70·Dependency 55·Confidence 90
Source evidence
“an increasing percentage of our contracts in recent periods has been in foreign currencies, particularly the Euro and British Pound Sterling”
North America data centers
Manufacturing Dependency

Service delivery depends on its own data centers across five regions plus public cloud providers, configured in pairs for replication, redundancy and high availability.

Relevance 70·Dependency 55·Confidence 90
Source evidence
“We currently operate data centers in North America, South America, Europe, Asia and Australia”
Moveworks, Inc.
Revenue Exposure

Moveworks acquisition strengthens enterprise workflow automation, enterprise search and front-end virtual agent capabilities on the Platform.

Relevance 65·Dependency 25·Confidence 88
Source evidence
“with our acquisition of Moveworks, Inc. we have strengthened our enterprise workflow automation on our Platform by integrating advanced enterprise search and front-end virtual agent technology.”
Foreign currency exchange rates
Currency Exposure

With 37% of revenues from outside North America, foreign exchange rate fluctuations may harm results.

Relevance 60·Dependency 37·Confidence 85
Source evidence
“We may be harmed by foreign currency exchange rate fluctuations.”
Global conflicts and macroeconomic uncertainty
Revenue Exposure

Company monitors global conflicts and macro events (interest rates, inflation, tariffs); not currently material but could materially impact business if they worsen.

Relevance 55·Dependency 35·Confidence 85
Source evidence
“if the conflicts persist or worsen, leading to greater global economic disruptions and uncertainty, our business and results of operations could be materially impacted”
Full company information
Latest profile, trading, valuation, and identifier data stored for NOW.
Share price
$137.00
Market cap
$141.64B
Exchange
NYSE
Currency
USD
CEO
William R. McDermott
Employees
29,187
IPO date
29/06/2012
Beta
0.972
Last dividend
$0.00
Day range
$135.25 – $142.10
52-week range
$81.24 – $194.73
1-day performance
-0.49%
1-year performance
68.64%
Current drawdown (1Y)
-29.64%
CIK
0001373715
CUSIP
81762P102
ISIN
US81762P1021
Created
07/12/2025, 05:28:54
Last update
23/09/2026, 06:30:13

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