Netflix, Inc.

Netflix, Inc.

NFLX

$72.16

Updated: 23/09/2026, 05:40:40

Market Cap
$300.47B
Sector
Communication Services
Industry
Entertainment
Country
US
Stock valuation chart
One-year closing share-price history for NFLX
Company Profile

Netflix, Inc. serves as a worldwide entertainment provider. Its comprehensive library features television series, motion pictures, documentaries, and mobile games, spanning numerous genres and languages. Members can effortlessly stream this content through a variety of internet-connected devices, including smart TVs, digital media players, cable boxes, and mobile phones. Furthermore, the company continues to offer a DVD-by-mail subscription service to its customers in the United States. With roughly 222 million paying subscribers distributed across 190 countries, Netflix was founded in 1997 and is headquartered in Los Gatos, California.

USD
NASDAQ
CEO: Theodore A. Sarandos
Employees: 16,000
https://www.netflix.com
Asset Summaries
Latest generated summaries for NFLX

No summaries found.

Detailed business
Evidence-backed facts extracted from the latest official annual filing.
NFLX-10-k-fy2025.html2.0 MBtext/htmlENFiled 23/01/2026Period ended 31/12/2025

Business monitoring

Reported and calculated KPIs plus operational exposure disclosed in the FY 2025 filing.

Evidence-backed · 31 KPI observations

Revenue

N/A

FY — · Reported

Net income

$11.0B

FY 2025 · Reported

Gross margin

N/A

FY — · Reported

Free cash flow

$9.5B

FY 2025 · Calculated

R&D intensity

N/A

FY — · Reported

Share repurchases

$9.1B

FY 2025 · Reported

Earnings and cash generation
USD billions, directly sourced from inline XBRL; free cash flow is operating cash flow less capex.
Profitability and reinvestment
Margins and R&D as a percentage of revenue.
Top products and services
Products and services mentioned in the filing; a quantitative sales breakdown was not disclosed.

Area-level product sales are displayed only when the filing reports a product × geography breakdown. Regional totals are not allocated across products by estimation.

Geographic footprint
What the filing identifies, separated by location role so partner manufacturing is not presented as Apple-owned factories.
1 named headquarters
0 manufacturing countries
0 individually named factories

Map layer

Pins show disclosed operations. The heatmap colors the filing’s reported geographies; regional figures shade the region and are not estimates for each country.

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Named headquarters Manufacturing partner country

Only locations and quantities explicitly supported by the filing are displayed. A country-level manufacturing percentage or product allocation is shown only when the source discloses it; materiality scores are never presented as production shares.

How the business makes money

Company overview

One of the world's leading entertainment services offering TV series, films, games and live programming

99%
Source evidence
“Netflix, Inc. ("Netflix", the "Company", "registrant", "we", or "us") is one of the world's leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages.”

Operating segments

We operate as one operating segment

99%
Source evidence
“We operate as one operating segment. Our revenues are primarily derived from monthly membership fees for services related to streaming content to our members.”

Pricing range

Paid plans $1–$37/month; extra member sub accounts $2–$9/month

96%
Source evidence
“As of December 31, 2025, pricing on our paid plans ranged from the U.S. dollar equivalent of $1 to $37 per month, and pricing on our extra member sub accounts ranged from the U.S. dollar equivalent of $2 to $9 per month.”

Marketing partners

Marketing via CE manufacturers, MVPDs, mobile operators, ISPs; ad sales via ad tech and agencies

94%
Source evidence
“Our marketing partners include consumer electronics (“CE”) manufacturers, multichannel video programming distributors (“MVPDs”), mobile operators, and ISPs. Our advertising sales partners include advertising technology providers and advertising agencies.”

Streaming revenues by region

Streaming revenues 2025: UCAN $19,957M, EMEA $14,515M, LATAM $5,358M, APAC $5,354M; total $45,183M (+16%)

99%
Source evidence
“United States and Canada (UCAN)$19,957,152 $17,359,369 $14,873,783 $2,597,783 15 % Europe, Middle East, and Africa (EMEA)14,514,646 12,387,035 10,556,487 2,127,611 17 % Latin America (LATAM)5,357,521 4,839,816 4,446,461 517,705 11 % Asia-Pacific (APAC)5,353,717 4,414,746 3,763,727 938,971 21 %”

Consolidated performance highlights

2025 revenues $45,183M (+16%), operating margin 29.5%, net income $10,981M

99%
Source evidence
“Total revenues$45,183,036 $39,000,966 $33,723,297 $6,182,070 16 %”

Non-membership revenue sources

Advertising, consumer products, live experiences not yet material revenue components

94%
Source evidence
“We also earn revenue from advertisements presented on our streaming service, consumer products, live experiences and various other sources. Revenues earned from sources other than monthly membership fees were not a material component of revenues for the years ended December 31, 2025, 2024, and 2023.”

Operations and dependencies

Foreign currency exposure

56% of revenue, 31% of opex in non-USD currencies; EUR, GBP, BRL, MXN, CAD, ARS

98%
Source evidence
“Currencies denominated in other than the U.S. dollar accounted for 56% of revenue and 31% of operating expenses for the year ended December 31, 2025. We therefore have foreign currency risk related to these currencies, which are primarily the Euro, British pound, Brazilian real, Mexican peso, Canadian dollar, and Argentine peso.”

Content delivery infrastructure

Own Open Connect content delivery network plus third-party cloud and CDNs

93%
Source evidence
“Streaming delivery costs are primarily related to our global content delivery network (“Open Connect”). We have built our own Open Connect network to help us efficiently stream a high volume of content to our members over the internet.”

AWS dependency

Runs vast majority of computing on AWS; cannot easily switch cloud providers

99%
Source evidence
“Currently, we run the vast majority of our computing on AWS. Given this, along with the fact that we cannot easily switch our AWS operations to another cloud provider, any commercial disputes related to, disruption of or interference with our use of AWS would impact our operations”

Content licensing dependency

Depends on studios and rights holders licensing content

95%
Source evidence
“Our ability to provide our members with content they can watch depends on studios, content providers and other rights holders licensing rights, including distribution rights, to such content”

Human capital

~16,000 full-time employees: 68% US/Canada, 16% EMEA, 12% APAC, 4% LATAM

98%
Source evidence
“As of December 31, 2025, we had approximately 16,000 full-time employees. Of these, approximately 10,900 (68%) were located in the United States and Canada, 2,500 (16%) in Europe, Middle East, and Africa, 1,900 (12%) in Asia-Pacific and 700 (4%) in Latin America.”

Positioning and strategy

Winning moments of truth

Objective of "winning moments of truth" via improved service, technology and content

90%
Source evidence
“We have often referred to this choice as our objective of “winning moments of truth.” In attempting to win these moments of truth with our members, we seek to continually improve our service, including both our technology and our content offerings.”

Competitive landscape

Competes with linear TV, streaming providers, gaming, open content platforms, social media for leisure time

97%
Source evidence
“We compete with a broad set of activities for consumers’ leisure time, including other entertainment video providers, such as linear television, streaming entertainment providers (including those that provide pirated content), video gaming providers, open content platform providers, which provide access to user-generated and professionally produced content, as well as more broadly against other sources of entertainment, such as social media”

2025 revenue growth drivers

Revenue growth from memberships, price increases, advertising; FX headwind offset

96%
Source evidence
“Revenues for the year ended December 31, 2025 increased 16% as compared to the year ended December 31, 2024, primarily due to the growth in memberships, price increases, and increased advertising revenue, partially offset by unfavorable changes in foreign exchange rates, net of hedging.”

Core strategy

Grow globally within operating margin target; improve content, pricing plans incl. ad-supported, UI

97%
Source evidence
“Our core strategy is to grow our business globally within the parameters of our operating margin target. We strive to continuously improve our members' experience by offering compelling content that delights them and attracts new members.”

Risks, financing, and outlook

Cost of revenues

Cost of revenues $23,275M (52% of revenue); Brazil non-income tax assessments drove increase

96%
Source evidence
“a $1,116 million increase in other cost of revenues, primarily driven by non-income tax assessments in Brazil. We do not expect that non-income taxes incurred in Brazil will materially impact our results of operations in future periods.”

Debt profile

$14.5B fixed-rate unsecured debt, twelve tranches due 2026–2054

98%
Source evidence
“As of December 31, 2025, we had $14.5 billion of debt, consisting of fixed rate unsecured debt in twelve tranches due between 2026 and 2054.”

Hedging programs

FX hedging of revenues, content commitments, net investment, and FX-denominated debt

95%
Source evidence
“We designate a portion of our foreign currency-denominated Senior Notes in Euro as net investment hedges and the gains or losses on these non-derivative instruments are reported as a component of AOCI”

Discontinued membership reporting and DVD

Discontinued membership metrics (2025) and DVD-by-mail (2023)

97%
Source evidence
“During the year ended December 31, 2025, we discontinued the reporting of membership numbers, including average paying memberships and average monthly revenue per paying membership, focusing instead on revenue and operating margin as the primary financial metrics”

Warner Bros. Discovery transaction

Transaction with Warner Bros. Discovery, Inc. (WBD) referenced

85%
Source evidence
“expectations regarding the transaction with Warner Bros. Discovery, Inc. ("WBD")”

Media/content regulation

Country regulations: investment obligations, levies, content quotas, ownership restrictions

96%
Source evidence
“This includes investment obligations, levies, and content catalog quotas. Some even restrict the extent of ownership rights we can have both in our service and in our content.”

Data privacy regulation

GDPR and CPRA; data localization/transfer restrictions

96%
Source evidence
“We are subject to laws, rules and regulations relating to privacy and the collection, use and security of personal information, including but not limited to Regulation (EU) 2016/679 (also known as the General Data Protection Regulation or “GDPR”) and the California Privacy Rights Act (“CPRA”).”

Piracy risk

Piracy threatens business; efforts to prevent growth may be insufficient

95%
Source evidence
“Piracy also threatens to damage our business, as its fundamental proposition to consumers is so compelling and difficult to compete against: virtually all content for free.”

Macroeconomic/member retention risk

Macroeconomic conditions and fixed content costs may hurt margins

94%
Source evidence
“Adverse macroeconomic conditions, including as a result of inflation, may also adversely impact our ability to attract and retain members. If we do not grow as expected, given, in particular, that our content costs are largely fixed in nature, we may not be able to adjust our expenditures”

Network operator / net neutrality risk

Network operators' pricing and discriminatory practices could harm business

93%
Source evidence
“To the extent that network operators implement usage based pricing, including meaningful bandwidth caps, or otherwise try to monetize access to their networks by data providers, we could incur greater operating expenses and our member acquisition and retention could be negatively impacted.”

Collective bargaining / work stoppages

Collective bargaining agreements and work stoppages affect production timing/costs

93%
Source evidence
“negotiations or renewals related to entertainment industry collective bargaining agreements have, and in the future, could negatively impact timing and costs associated with our productions.”

Generative AI competitive risk

Competitors' use of generative AI could adversely impact competitiveness

92%
Source evidence
“new technological developments, including the development and use of generative AI, are rapidly evolving. If our competitors gain an advantage by using such technologies more effectively to satisfy consumer demand, our ability to compete successfully and our results of operations could be adversely impacted.”

ISP interconnection / CDN risk

ISP interconnection/charging risks to Open Connect CDN delivery

90%
Source evidence
“To the extent Internet Service Providers (“ISPs”) do not interconnect with our CDN or charge us to access their networks, or if we experience difficulties in our CDN’s operation, our ability to efficiently and effectively deliver our streaming content to our members could be adversely impacted”

AWS competitive conflict

Amazon retail competes with Netflix; AWS misuse could harm business

90%
Source evidence
“While the retail side of Amazon competes with us, we do not believe that Amazon will use the AWS operation in a manner to gain competitive advantage against our service, although if it were to do so it could harm our business.”

Material exposure graph

Amazon Web Services
Supplier Dependency

Netflix runs the vast majority of its computing on AWS and cannot easily switch cloud providers; disruption or interference would adversely impact operations.

Relevance 90·Dependency 85·Confidence 99
Source evidence
“Currently, we run the vast majority of our computing on AWS. Given this, along with the fact that we cannot easily switch our AWS operations to another cloud provider, any commercial disputes related to, disruption of or interference with our use of AWS would impact our operations”
Euro
Currency Exposure

Euro is one of the primary non-USD currencies driving FX risk on 56% of revenue; EUR-denominated Senior Notes used as net investment hedges.

Relevance 85·Dependency 40·Confidence 95
Source evidence
“which are primarily the Euro, British pound, Brazilian real, Mexican peso, Canadian dollar, and Argentine peso.”
Open Connect content delivery network
Technology Dependency

Netflix built its own Open Connect CDN to stream high volumes of content; streaming delivery costs relate primarily to Open Connect; ISP interconnection risk applies.

Relevance 75·Dependency 70·Confidence 94
Source evidence
“Streaming delivery costs are primarily related to our global content delivery network (“Open Connect”). We have built our own Open Connect network to help us efficiently stream a high volume of content to our members over the internet.”
Consumer spending / macroeconomic conditions
Demand Driver

Adverse macroeconomic conditions including inflation may hurt member acquisition/retention; members cancel to cut household expenses; content costs largely fixed.

Relevance 70·Dependency 55·Confidence 92
Source evidence
“Adverse macroeconomic conditions, including as a result of inflation, may also adversely impact our ability to attract and retain members. If we do not grow as expected, given, in particular, that our content costs are largely fixed in nature, we may not be able to adjust our expenditures”
General Data Protection Regulation (GDPR)
Regulatory Exposure

Netflix is subject to GDPR and CPRA regarding collection and use of member personal information; failure to comply could result in investigations, claims, fines.

Relevance 70·Dependency 45·Confidence 95
Source evidence
“We are subject to laws, rules and regulations relating to privacy and the collection, use and security of personal information, including but not limited to Regulation (EU) 2016/679 (also known as the General Data Protection Regulation or “GDPR”) and the California Privacy Rights Act (“CPRA”).”
Generative AI
Competitive Exposure

Generative AI is rapidly evolving; competitors gaining advantage using such technologies could adversely impact Netflix's competitiveness.

Relevance 65·Dependency 35·Confidence 90
Source evidence
“new technological developments, including the development and use of generative AI, are rapidly evolving. If our competitors gain an advantage by using such technologies more effectively to satisfy consumer demand, our ability to compete successfully and our results of operations could be adversely impacted.”
Brazil
Revenue Exposure

Brazilian real is a primary FX currency; 2025 non-income tax assessments in Brazil increased other cost of revenues by ~$1,116M.

Relevance 60·Dependency 30·Confidence 88
Source evidence
“primarily driven by non-income tax assessments in Brazil. We do not expect that non-income taxes incurred in Brazil will materially impact our results of operations in future periods.”
United Kingdom
Revenue Exposure

British pound is one of the primary non-USD currencies; UK falls within EMEA region ($14.5B 2025 streaming revenues) and non-USD currencies were 56% of revenue.

Relevance 60·Dependency 30·Confidence 85
Source evidence
“Currencies denominated in other than the U.S. dollar accounted for 56% of revenue and 31% of operating expenses for the year ended December 31, 2025. We therefore have foreign currency risk related to these currencies, which are primarily the Euro, British pound, Brazilian real, Mexican peso, Canadian dollar, and Argentine peso.”
Artificial Intelligence
Demand Driver

AI listed among forward-looking statement topics; generative AI competitive risk disclosed.

Relevance 55·Dependency 30·Confidence 88
Source evidence
“artificial intelligence (“AI”); accounting treatment for changes related to content assets”
Full company information
Latest profile, trading, valuation, and identifier data stored for NFLX.
Share price
$72.16
Market cap
$300.47B
Exchange
NASDAQ
Currency
USD
CEO
Theodore A. Sarandos
Employees
16,000
IPO date
23/05/2002
Beta
1.526
Last dividend
$0.00
Day range
$71.58 – $73.76
52-week range
$65.08 – $124.86
1-day performance
-1.64%
1-year performance
10.88%
Current drawdown (1Y)
-42.21%
CIK
0001065280
CUSIP
64110L106
ISIN
US64110L1061
Created
07/12/2025, 05:26:03
Last update
23/09/2026, 05:40:40

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