mixi, Inc.

Headquartered in Tokyo, Japan, mixi, Inc. operates across the entertainment and lifestyle sectors within the Japanese market. The company boasts a broad array of digital offerings, including well-known gaming applications such as Monster Strike, Kotodaman, and Monster Strike Stadium. Its engagement in sports and betting is equally comprehensive. This includes TIPSTAR, a freemium platform for online betting; Chariloto, which facilitates the sale of tickets for keirin and auto races; and the management of professional sports teams like Chiba Jets Funabashi. Furthermore, mixi, Inc. provides dedicated resources like netkeiba.com for horse racing and Weekly Baseball Online for baseball information, alongside other ventures related to publicly operated competitions. Beyond these, mixi, Inc. extends its reach into social and lifestyle services. Noteworthy examples are FamilyAlbum, a photo and video sharing app for families; minimo, designed for booking salon artists; its foundational social networking service, mixi, which promotes friendly communication; and KARASTA, a community for karaoke video enthusiasts. It also supports career development through Find Job!, an IT and web industry recruitment site, and facilitates personal connections with OKURU, a photo gift service. The company's operations also encompass providing employment opportunities for individuals with disabilities, managing XFLAG retail stores that sell game merchandise, organizing various public events, and the production and sale of diverse goods. Ultimately, mixi, Inc. centers its business model on digital entertainment, sports, and lifestyle segments, striving to connect users with their peers. Established in 1999, the company originally operated under the name eMecury Co., Ltd. before rebranding to mixi, Inc. in February 2006.