Lululemon Athletica Inc.

Lululemon Athletica Inc.

LULU

$103.73

Updated: 23/09/2026, 01:33:43

Market Cap
$11.78B
Sector
Consumer Cyclical
Industry
Apparel - Retail
Country
CA
Stock valuation chart
One-year closing share-price history for LULU
Company Profile

Lululemon Athletica Inc., alongside its subsidiaries, specializes in the design, global distribution, and retail of athletic apparel and accessories for both women and men. Its business operations are structured into two main divisions: company-owned retail establishments and direct-to-consumer sales. The firm's offerings encompass a range of clothing such as pants, shorts, tops, and jackets, all crafted for promoting a healthy lifestyle and facilitating athletic endeavors. These activities span yoga, running, training, and other physically demanding pursuits. Beyond apparel, Lululemon also supplies fitness-related accessories and a selection of footwear. Customers can acquire Lululemon products through numerous channels. These include a global network of corporate-managed stores, outlet locations, and seasonal warehouse sales. The company also sells through an interactive digital workout platform and via wholesale partnerships with entities like yoga studios, health clubs, and fitness centers. Further sales occur through temporary pop-up shops, as well as various licensing and supply agreements. A significant portion of sales is conducted directly with consumers through dedicated mobile applications and its primary e-commerce website, lululemon.com. By January 30, 2022, Lululemon boasted 574 stores operating under its brand name across numerous international markets. These markets span the United States, Canada, the People's Republic of China, Australia, the United Kingdom, Japan, New Zealand, Germany, South Korea, Singapore, France, Malaysia, Sweden, Ireland, the Netherlands, Norway, and Switzerland. Founded in 1998, Lululemon Athletica Inc. maintains its corporate base in Vancouver, Canada.

USD
NASDAQ
CEO: Heidi O'Neill
Employees: 39,000
https://corporate.lululemon.com
Asset Summaries
Latest generated summaries for LULU

No summaries found.

Detailed business
Evidence-backed facts extracted from the latest official annual filing.
LULU-10-k-fy2026.html2.2 MBtext/htmlENFiled 17/03/2026Period ended 01/02/2026

Business monitoring

Reported and calculated KPIs plus operational exposure disclosed in the FY 2026 filing.

Evidence-backed · 47 KPI observations

Revenue

$11.1B

FY 2026 · Reported

Net income

$1.6B

FY 2026 · Reported

Gross margin

56.6%

FY 2026 · Calculated

Free cash flow

$0.9B

FY 2026 · Calculated

R&D intensity

N/A

FY — · Reported

Share repurchases

$1.2B

FY 2026 · Reported

Earnings and cash generation
USD billions, directly sourced from inline XBRL; free cash flow is operating cash flow less capex.
Profitability and reinvestment
Margins and R&D as a percentage of revenue.
Top products and services
Products and services mentioned in the filing; a quantitative sales breakdown was not disclosed.

Other offerings mentioned without separate sales

Product categories and revenue mix (2025)

Area-level product sales are displayed only when the filing reports a product × geography breakdown. Regional totals are not allocated across products by estimation.

Geographic footprint
What the filing identifies, separated by location role so partner manufacturing is not presented as Apple-owned factories.
1 named headquarters
0 manufacturing countries
0 individually named factories

Map layer

Pins show disclosed operations. The heatmap colors the filing’s reported geographies; regional figures shade the region and are not estimates for each country.

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Named headquarters Manufacturing partner country

Only locations and quantities explicitly supported by the filing are displayed. A country-level manufacturing percentage or product allocation is shown only when the source discloses it; materiality scores are never presented as production shares.

How the business makes money

Core business

Designer, distributor, and retailer of technical athletic apparel, footwear, and accessories

98%
Source evidence
“lululemon athletica inc. is principally a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories.”

Reportable segments

Three segments: Americas, China Mainland, Rest of World; operates in 30 countries

98%
Source evidence
“We operate in 30 countries around the world and organize our operations into four regional markets: Americas, China Mainland, Asia Pacific ("APAC"), and Europe and the Middle East ("EMEA").”

Omni-channel model

Omni-channel: company-operated stores, e-commerce, mobile apps, third-party marketplaces, WeChat store, Like New re-commerce, and selective wholesale

97%
Source evidence
“We also serve our guests via our e-commerce website www.lululemon.com, our mobile app, our “Like New” re-commerce program, and through certain wholesale arrangements including fitness studios, athletic organizations, corporate sales, university campus retailers”

Product categories and revenue mix (2025)

Women's 63%, men's 24%, accessories and other 13% of net revenue in 2025

98%
Source evidence
“During 2025, our women's, men's, and accessories and other categories represented 63%, 24%, and 13% of net revenue, respectively.”

Segment net revenue table (2025 vs 2024)

Americas $7,847,044K (71% of revenue, -1.0%); China Mainland $1,754,799K (16%, +28.9%); Rest of World $1,500,757K (13%, +15.6%) in 2025

98%
Source evidence
“20252024 (In thousands) Net revenue$7,847,044 $7,928,156 Net revenue change(1.0)%3.9 %”

Operations and dependencies

Production concentrated in South and South East Asia

A significant portion of products are produced in South and South East Asia

95%
Source evidence
“A significant portion of our products are produced in South and South East Asia and increases in the costs of labor and other costs of doing business in the countries in this region could significantly increase our costs to produce our products”

Raw materials

Petroleum-based synthetic fabrics, silver, cotton and natural fibers

95%
Source evidence
“The fabrics used to make our products include synthetic fabrics whose raw materials include petroleum-based products. Our products also include silver and natural fibers, including cotton.”

Foreign currency exposure and hedging

FX raised 2025 revenue by $27.6M; forward currency contracts hedge CAD and CNY exposures; derivatives net liability $5.5M at Feb 1, 2026

95%
Source evidence
“As a result of the fluctuation in exchange rates compared to the U.S. dollar our revenue was $27.6 million higher in 2025 in comparison to 2024.”

Supplier concentration

In 2025, ~51 manufacturing vendors and 65 fabric suppliers; top 5 vendors made ~47% of products (largest ~15%); top 5 fabric suppliers produced ~48% of fabrics (largest ~20%)

97%
Source evidence
“During 2025, we worked with approximately 51 vendors to manufacture our products and 65 suppliers to provide the fabric for our products.”

Positioning and strategy

Mexico licensee acquisition

Acquired lululemon Mexico retail operations from third-party licensee on September 10, 2024

97%
Source evidence
“On September 10, 2024, we acquired the lululemon branded retail locations and operations in Mexico previously run by a third-party licensee.”

Americas demand weakness drivers

Americas comps -3% driven by lower conversion, traffic, AOV, and core category demand; product margin -340 bps from tariffs and markdowns

95%
Source evidence
“We experienced lower conversion rates, store traffic, and average order value in the Americas, partially reflective of certain product categories, including core categories, experiencing lower demand.”

North America action plan

Three-pillar action plan (product creation, product activation, enterprise efficiency) to drive Americas revenue growth

96%
Source evidence
“Our action plan is structured around three strategic pillars: product creation, product activation, and enterprise efficiency.”

Risks, financing, and outlook

Cost and pricing pressures

Cost pressures from tariffs, competition, sourcing capacity, inflation, wage inflation, and consumer pricing pressure

94%
Source evidence
“Our business is subject to pressure on costs and pricing caused by many factors, including tariffs, intense competition, constrained sourcing capacity, inflationary pressure, the availability of qualified labor and wage inflation, pricing pressure from consumers, and changes in consumer demand.”

China Mainland expansion

Expect the most company-operated store openings in 2026 to be in China Mainland

96%
Source evidence
“We plan to continue to invest in China Mainland and expect the most company-operated store openings in 2026 to be in this market.”

Store counts and sales per square foot

Sales per sq ft $1,426 (2025) vs $1,574 (2024); 476 Americas stores and 172 China Mainland stores at Feb 1, 2026; +44 net new stores in 2025

97%
Source evidence
“Our sales per square foot were $1,426 and $1,574 for 2025 and 2024, respectively.”

Share repurchases

Repurchased 5.0 million shares for $1.2 billion in 2025; board approved $1.0 billion buyback increase in December 2025

96%
Source evidence
“we repurchased 5.0 million shares for $1.2 billion, and in December 2025, our board of directors approved a $1.0 billion increase to our stock repurchase authorization”

Inventory and critical audit matter

Net inventories $1,701M including $88.8M inventory provision; inventory provision is a critical audit matter

95%
Source evidence
“the Company’s consolidated net inventories balance was $1,701 million inclusive of the inventory provision of $88.8 million.”

US import tariffs and de minimis removal

US tariffs and de minimis removal drove 380 bps operating margin decline in 2025 and are expected to continue hurting margins in 2026

97%
Source evidence
“we do not expect these actions to fully offset these incremental costs, and we believe tariffs and de minimis changes will continue to adversely affect gross margin and income from operations in 2026”

Competition and 'dupe' imitation products

Highly competitive market; limited IP leaves lululemon exposed to 'dupe' imitation products eroding brand premium

95%
Source evidence
“because we hold limited patents and exclusive intellectual property rights in the technology, fabrics or processes underlying our products, our current and future competitors are able to manufacture and sell products with performance characteristics, fabrication techniques, and styling similar to ours”

Cybersecurity risk

Retail industry targeted by cyberattacks; company has experienced phishing attempts; AI tools introduce new security risks

93%
Source evidence
“We have in the past experienced, and we expect to continue to experience, cyberattacks, including phishing, and other attempts to breach, or gain unauthorized access to, our systems.”

West coast North America concentration

Primary offices, several DCs, and many stores concentrated on the North American west coast amplify natural disaster risk

93%
Source evidence
“The concentration of our primary offices, several of our distribution centers, and a number of our stores along the west coast of North America could amplify the impact of a natural disaster occurring in that area to our business.”

Material exposure graph

Import tariffs and trade policy
Geopolitical Exposure

US baseline tariffs (10% from April 2, 2025), higher country-specific rates (e.g., Vietnam trade deal), and de minimis removal raised costs; mitigation via price increases and vendor negotiations will not fully offset.

Relevance 90·Dependency 70·Confidence 96
Source evidence
“On April 2, 2025, the U.S. Administration announced the implementation of a 10% baseline tariff on imports from nearly all countries with higher country-specific tariff rates scheduled to begin April 9, 2025.”
South and South East Asia
Supplier Dependency

A significant portion of products are manufactured in South and South East Asia, exposing costs to regional labor, trade sanctions, and currency revaluation.

Relevance 85·Dependency 85·Confidence 95
Source evidence
“A significant portion of our products are produced in South and South East Asia and increases in the costs of labor and other costs of doing business in the countries in this region could significantly increase our costs to produce our products”
Omni-channel guests (direct retail and e-commerce)
Customer Exposure

Revenue is driven by direct-to-guest omni-channel model spanning company-operated stores, e-commerce, apps, and marketplaces; e-commerce revenue grew 8% in 2025.

Relevance 85·Dependency 75·Confidence 93
Source evidence
“Company-operated store net revenue increased 1% and e-commerce net revenue increased 8%.”
Petroleum-based synthetic fabrics
Raw Material Dependency

Core fabrics are petroleum-based synthetics whose costs are volatile and partly beyond company control.

Relevance 55·Dependency 50·Confidence 88
Source evidence
“The fabrics used to make our products include synthetic fabrics whose raw materials include petroleum-based products.”
cotton
Commodity Exposure

Products include cotton and cotton-based textiles; increases in cotton prices could adversely affect cost of goods sold.

Relevance 50·Dependency 40·Confidence 90
Source evidence
“Increases in the cost of raw materials, including petroleum or the prices we pay for silver and our cotton yarn and cotton-based textiles, could have a material adverse effect on our cost of goods sold”
Full company information
Latest profile, trading, valuation, and identifier data stored for LULU.
Share price
$103.73
Market cap
$11.78B
Exchange
NASDAQ
Currency
USD
CEO
Heidi O'Neill
Employees
39,000
IPO date
27/07/2007
Beta
0.864
Last dividend
$0.00
Day range
$101.80 – $103.75
52-week range
$95.35 – $225.98
1-day performance
2.40%
1-year performance
8.79%
Current drawdown (1Y)
-54.10%
CIK
0001397187
CUSIP
550021109
ISIN
US5500211090
Created
07/12/2025, 05:07:50
Last update
23/09/2026, 01:33:43

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