Ito En, Ltd.

Ito En, Ltd., a company founded in Tokyo, Japan, in 1964, operates as a global producer and distributor, primarily recognized for its green tea beverages sold both domestically and internationally. Its extensive product portfolio extends beyond various Japanese, black, and Chinese teas to include coffee drinks, fruit and vegetable juices, other non-alcoholic beverages, and loose-leaf tea products. Additionally, the company offers dairy items such as yogurt and milk. Beyond its product line, Ito En also oversees eateries and develops a franchise system. Customers can access their goods through a wide array of retail channels, including convenience stores, supermarkets, large-scale retailers, vending machines, and outlets in transit hubs. The company's flagship brands feature Oi Ocha, TULLY's COFFEE, and MATCHA GREEN TEA. In Japan, Ito En maintains a notable retail footprint with 112 dedicated tea shops, strategically situated in locations like department stores, shopping malls, and airports. The enterprise was originally named Frontier Tea Corporation before it officially became Ito En, Ltd. in May 1969.