Ito En, Ltd.

Ito En, Ltd., an enterprise established in 1964 and headquartered in Tokyo, Japan, specializes in the production and global distribution of green tea beverages. The company, which previously operated as Frontier Tea Corporation until its name change in May 1969, boasts a diverse product portfolio. This includes various types of Japanese, black, and Chinese teas, as well as coffee, fruit, and vegetable drinks, other non-tea beverages, and loose-leaf tea. Additionally, its offerings extend to dairy items such as yogurt and milk. Beyond manufacturing, Ito En manages its own dining establishments and cultivates a system of franchised retail outlets. Its products, primarily sold under well-known brands like Oi Ocha, TULLY's COFFEE, and MATCHA GREEN TEA, are accessible to consumers through a wide range of distribution channels. These include convenience stores, supermarkets, large-scale retailers, vending machines, and shops located within train stations. Furthermore, within Japan, the company operates 112 specialized tea shops, strategically situated in locations such as department stores, shopping centers, and airports.