Hasbro, Inc.

Hasbro, Inc.

HAS

$88.11

Updated: 22/09/2026, 16:41:37

Market Cap
$12.42B
Sector
Consumer Cyclical
Industry
Leisure
Country
US
Stock valuation chart
One-year closing share-price history for HAS
Company Profile

Hasbro, Inc., alongside its various subsidiaries, operates as a global leader in the play and entertainment industry. Its Consumer Products segment focuses on the procurement, marketing, and global distribution of toys and games. This division further amplifies its brands by out-licensing trademarks, characters, and intellectual property rights to third parties, enabling the creation and sale of a diverse range of branded consumer goods, such as apparel and toys. Its extensive product catalog encompasses action figures, arts and crafts supplies, fashion dolls and other figurines, playsets, preschool toys, plush items, sports-action blasters and accessories, toy vehicles, and specialty play items, in addition to various traditional games. The company also offers licensed merchandise spanning apparel, publishing, home goods, electronics, and toy products. Through its Wizards of the Coast and Digital Gaming segment, Hasbro cultivates its brands by developing immersive trading card games, role-playing games, and digital gaming experiences, leveraging intellectual property from both Hasbro and Wizards of the Coast. The Entertainment segment is devoted to the conception, acquisition, production, distribution, and commercialization of top-tier entertainment content. This includes feature films, scripted and unscripted television programs, family-friendly shows, digital media, and live performances. Hasbro distributes its offerings through an expansive network, reaching diverse channels including various retailers, distributors, wholesalers, discount and drug stores, mail-order and catalog vendors, department stores, and other traditional brick-and-mortar establishments, as well as a significant presence among e-commerce retailers. Consumers can also acquire products directly through the company's Hasbro PULSE e-commerce website. Established in 1923, Hasbro, Inc. maintains its corporate headquarters in Pawtucket, Rhode Island.

USD
NASDAQ
CEO: Christian Cocks
Employees: 4,520
https://shop.hasbro.com/en-us
Asset Summaries
Latest generated summaries for HAS

No summaries found.

Detailed business
Evidence-backed facts extracted from the latest official annual filing.
HAS-10-k-fy2025.html2.5 MBtext/htmlENFiled 25/02/2026Period ended 28/12/2025

Business monitoring

Reported and calculated KPIs plus operational exposure disclosed in the FY 2025 filing.

Evidence-backed · 53 KPI observations

Revenue

$4.7B

FY 2025 · Reported

Net income

$-0.3B

FY 2025 · Reported

Gross margin

72.4%

FY 2025 · Calculated

Free cash flow

$0.8B

FY 2025 · Calculated

R&D intensity

8.2%

FY 2025 · Calculated

Share repurchases

N/A

FY — · Reported

Earnings and cash generation
USD billions, directly sourced from inline XBRL; free cash flow is operating cash flow less capex.
Profitability and reinvestment
Margins and R&D as a percentage of revenue.
Top products and services
Products and services mentioned in the filing; a quantitative sales breakdown was not disclosed.

Other offerings mentioned without separate sales

Key owned brands
MAGIC: THE GATHERING record year
Digital licensing led by Monopoly Go!
Key licensed partner brands

Area-level product sales are displayed only when the filing reports a product × geography breakdown. Regional totals are not allocated across products by estimation.

Geographic footprint
What the filing identifies, separated by location role so partner manufacturing is not presented as Apple-owned factories.
1 named headquarters
0 manufacturing countries
0 individually named factories

Map layer

Pins show disclosed operations. The heatmap colors the filing’s reported geographies; regional figures shade the region and are not estimates for each country.

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Named headquarters Manufacturing partner country

Only locations and quantities explicitly supported by the filing are displayed. A country-level manufacturing percentage or product allocation is shown only when the source discloses it; materiality scores are never presented as production shares.

How the business makes money

Company overview

Hasbro is a leading game, IP, and toy company delivering play experiences through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV

98%
Source evidence
“Hasbro, Inc. (“Hasbro”) is a leading game, intellectual property ("IP"), and toy company whose mission is to create joy and community through the magic of play.”

Consumer Products segment

Consumer Products segment — strong licensing operating profit; $1,021.9 million non-cash goodwill impairment in Q2 2025

95%
Source evidence
“the Company assessed its goodwill for potential impairment, resulting in the recognition of a non-cash goodwill impairment of $1,021.9 million in the Consumer Products segment.”

Wizards of the Coast and Digital Gaming segment

Wizards of the Coast and Digital Gaming — record performance in 2025

95%
Source evidence
“We finished 2025 with strong momentum, led by another record performance in our Wizards of the Coast and Digital Gaming segment, continued growth in licensing, and operating profit improvement across the Company.”

Digital games monetization model

Digital games (Magic: The Gathering Arena, D&D Beyond) are free to download with in-application purchases of virtual currencies and subscription services

92%
Source evidence
“The Company does not charge a fee to the end users for the download of the games or the ability to play the games. The end users make in-application purchases of virtual currencies”

Sales channels

Products sold globally at retail stores, through ecommerce platforms and fan-based direct-to-consumer platforms Hasbro PULSE and SECRET LAIR

95%
Source evidence
“We market and sell toys and games based on our owned and controlled brands globally at retail stores, through ecommerce platforms and through our fan-based direct-to-consumer platforms Hasbro PULSE and SECRET LAIR.”

Key owned brands

Key owned brands: MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, PEPPA PIG

97%
Source evidence
“including MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as premier partner brands.”

MAGIC: THE GATHERING record year

MAGIC: THE GATHERING had a record year in 2025, led by Universes Beyond sets including Final Fantasy, the highest selling set of all-time based on net revenues

97%
Source evidence
“MAGIC: THE GATHERING had a record year, supported by the success of its Universes Beyond sets such as Avatar: The Last Airbender and Final Fantasy, which was the highest selling set of all-time based on net revenues.”

Digital licensing led by Monopoly Go!

Digital licensing led by Monopoly Go!, a mobile game from partner Scopely, Inc., a meaningful contributor to licensing revenues

95%
Source evidence
“Digital licensing was once again led by Monopoly Go!, a mobile game from our partners at Scopely, Inc., and remains a meaningful contributor to licensing revenues.”

Key licensed partner brands

Key licensed brands: MARVEL (Spider-Man, The Avengers), Lucasfilm's Star Wars, BEYBLADE, plus MAGIC collaborations Final Fantasy, Avatar: The Last Airbender, Fallout

93%
Source evidence
“MARVEL, including SPIDER-MAN and THE AVENGERS(1) • LUCASFILMS' STAR WARS(1) • BEYBLADE • Final Fantasy, Avatar: The Last Airbender, and Fallout, which collaborate with our MAGIC”

Operations and dependencies

Reliance on third-party manufacturers particularly in China

Reliance on third-party manufacturers, particularly in China, presents risks to the business

95%
Source evidence
“Our reliance on third-party manufacturers, particularly in China, presents risks to our business.”

Positioning and strategy

Software development and digital gaming investment

2025 investing activities included $135.0 million of software development additions and $63.3 million of property, plant, and equipment additions

94%
Source evidence
“Investing activities in 2025 primarily reflects $105.4 million of purchases of U.S. Treasury bill investments, $63.3 million of additions of property, plant, and equipment, and $135.0 million of additions attributable to software development.”

Three competitive advantages

Competitive advantages: broad/deep brand portfolio, one of the world's biggest and most diverse licensing businesses, profitable games business anchored by MAGIC, D&D, MONOPOLY and Hasbro gaming classics

95%
Source evidence
“we possess three competitive advantages: 1) a broad and deep brand portfolio rooted in play; 2) one of the biggest and most diverse licensing businesses in the world and 3) a profitable games business anchored by MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, and Hasbro gaming classics.”

eOne film and TV divestiture

Divested the non-core eOne film and TV business, reducing content spend by over 90%

95%
Source evidence
“Divestiture of the non-core film and TV business of eOne (as defined below) which returned “play” to the center of our mission and investment priorities, ultimately reducing content spend by over 90%.”

Relocation of Rhode Island operations to Boston

Company is moving its Rhode Island operations to Boston, Massachusetts

90%
Source evidence
“the timing and impact of moving the Company's Rhode Island operations to Boston, Massachusetts”

Operational Excellence cost-savings program

Operational Excellence program delivered almost $800 million of gross cost savings through 2025, on path to $1.0 billion commitment

96%
Source evidence
“Through 2025, we have delivered almost $800 million of gross cost savings and are well on our path to our previous $1.0 billion commitment.”

Playing to Win strategy

2025 refreshed strategy 'Playing to Win' with five building blocks: Anytime is Playtime, Aging Up, Everyone Plays, Digital and Direct, Partner Scale

96%
Source evidence
“In 2025, we launched our refreshed strategy, "Playing to Win," to refocus the Company on inspiring a lifetime of play across more categories, more partners, and more ways to engage.”

Risks, financing, and outlook

Input cost inflation

Rising fuel, paperboard, resin (plastics), electronic component, transportation/shipping and labor costs may increase production costs and reduce margins

93%
Source evidence
“Rising fuel and raw material prices, due to inflation or otherwise, for paperboard and other components such as resin used in plastics or electronic components, increased transportation and shipping costs, and increased labor costs in the markets in which our products are manufactured all may increase the costs we incur”

Revolving credit facility

$1.25 billion committed revolving credit facility with no borrowings outstanding as of December 28, 2025; amended February 2026 to $1.1 billion through February 2031

94%
Source evidence
“Amounts available and unused under the committed line, as of December 28, 2025 were approximately $1.25 billion, inclusive of borrowings under the Company’s commercial paper program.”

Supplier finance program

Supplier finance program obligations unpaid: $45.7 million (2025) vs $66.2 million (2024), presented within Accounts payable

93%
Source evidence
“The amount of obligations confirmed under the supplier finance program that remain unpaid were $45.7 million, and $66.2 million as of December 28, 2025 and December 29, 2024, respectively.”

Money Market Credit Facility and debt repurchases

$100.0 million uncommitted Money Market Credit Facility (undrawn); repurchased $119.9 million principal of 2026 and 2027 Notes during 2025

93%
Source evidence
“During 2025, the Company repurchased $119.9 million in aggregate principal of its 2026 and 2027 Notes.”

2026 capital expenditures guidance

Expect total cash capital expenditures in fiscal year 2026 of approximately $250 million, funded with available cash or operating cash flow

95%
Source evidence
“We expect total cash capital expenditures in fiscal year 2026 to be approximately $250 million.”

Tariff exposure

Tariffs raise product costs; ~$44.9 million of tariff costs recognized in Cost of sales in 2025; Feb 20, 2026 Supreme Court ruling against IEEPA tariffs may impact 2026 results

96%
Source evidence
“The Company recognized approximately $44.9 million of tariff costs within Cost of sales during 2025.”

Seasonality

Majority of retail sales occur September through December in anticipation of the holiday season; seasonality shifts inventory risk to Hasbro

95%
Source evidence
“Sales of our products are seasonal, with a majority of retail sales of consumers occurring during the period from September through December in anticipation of the holiday season”

Disney license dependency

Licenses with The Walt Disney Company for Marvel and Star Wars properties for toys and games

94%
Source evidence
“we have licenses with The Walt Disney Company for the Marvel and Star Wars properties for toys and games”

Digital gaming development risk

Risk of significant write-offs if digital game development is discontinued prior to commercialization or not commercially successful

93%
Source evidence
“we face the risk of significant write-offs in the event a digital game’s development is discontinued prior to commercialization or is not as commercially successful as we planned.”

AI-related risks and opportunities

Incorporating AI tools into product and game development may increase costs, operational complexity, IP/data governance challenges and regulatory requirements; AI likely to increase competition

93%
Source evidence
“As we incorporate AI tools into aspects of our business, including product and game development, we may face increased costs, operational complexity, IP and data governance challenges, and evolving regulatory requirements”

License minimum guaranteed royalties

License agreements require minimum royalty guarantees that may be substantial and may exceed amounts recouped from actual sales

92%
Source evidence
“The license agreements we enter to obtain these rights usually require us to pay minimum royalty guarantees that may be substantial, and in some cases may be greater than what we are ultimately able to recoup from actual sales”

Currency exposure from global business

Financial performance can be impacted by changes in foreign currency rates due to global business

90%
Source evidence
“Our financial performance can be impacted by changes in foreign currency rates due to our global business.”

Material exposure graph

tariffs
Geopolitical Exposure

Tariffs including reciprocal/retaliatory tariffs increased product costs ($44.9M in 2025) and drove a $1,021.9 million Consumer Products goodwill impairment; Feb 2026 Supreme Court ruling against IEEPA tariffs may impact 2026 results.

Relevance 90·Dependency 75·Confidence 96
Source evidence
“The Company recognized approximately $44.9 million of tariff costs within Cost of sales during 2025.”
China
Supplier Dependency

Hasbro relies on third-party manufacturers particularly in China, exposing it to tariffs and supply chain risk.

Relevance 85·Dependency 80·Confidence 94
Source evidence
“Our reliance on third-party manufacturers, particularly in China, presents risks to our business.”
consumer_spending
Demand Driver

Financial performance depends on discretionary consumer spending; recessions, inflation, tariffs and interest rates can reduce purchases of Hasbro products.

Relevance 85·Dependency 75·Confidence 95
Source evidence
“Our financial performance is impacted by the level of discretionary consumer spending in the markets in which we operate.”
The Walt Disney Company
Revenue Exposure

Disney licenses for Marvel and Star Wars properties support toys and games; license non-renewal or underperformance could harm results.

Relevance 75·Dependency 60·Confidence 94
Source evidence
“we have licenses with The Walt Disney Company for the Marvel and Star Wars properties for toys and games”
Scopely, Inc.
Customer Exposure

Monopoly Go!, a mobile game from partner Scopely, leads digital licensing and is a meaningful contributor to licensing revenues.

Relevance 70·Dependency 60·Confidence 93
Source evidence
“Digital licensing was once again led by Monopoly Go!, a mobile game from our partners at Scopely, Inc., and remains a meaningful contributor to licensing revenues.”
inflation
Demand Driver

Inflation raises costs of consumer necessities like gasoline, home heating fuels and groceries, reducing household spending on discretionary products, and raises Hasbro's input costs.

Relevance 65·Dependency 55·Confidence 90
Source evidence
“Inflation can cause significant increases in the costs of other products which are required by consumers, such as gasoline, home heating fuels, or groceries, may reduce household spending on the discretionary products and entertainment we offer.”
artificial intelligence
Technology Dependency

Hasbro is adopting AI for product and game development and operational efficiency but faces increased costs, complexity, IP/data governance challenges and AI-driven competition.

Relevance 65·Dependency 45·Confidence 90
Source evidence
“Artificial intelligence is likely to result in increased competition in the markets in which we compete.”
resin used in plastics
Cost Driver

Rising raw material prices for paperboard, resin used in plastics and electronic components increase production costs and may reduce margins.

Relevance 60·Dependency 55·Confidence 90
Source evidence
“Rising fuel and raw material prices, due to inflation or otherwise, for paperboard and other components such as resin used in plastics or electronic components, increased transportation and shipping costs, and increased labor costs”
USD
Currency Exposure

Global business exposes Hasbro to changes in foreign currency rates impacting financial performance.

Relevance 55·Dependency 50·Confidence 85
Source evidence
“Our financial performance can be impacted by changes in foreign currency rates due to our global business.”
paperboard
Raw Material Dependency

Paperboard is a key raw material input whose rising prices increase production costs.

Relevance 55·Dependency 50·Confidence 88
Source evidence
“Rising fuel and raw material prices, due to inflation or otherwise, for paperboard and other components such as resin used in plastics or electronic components”
interest_rates
Demand Driver

Rising or fluctuating interest rates and mortgage rates can reduce consumer disposable income and spending on Hasbro products.

Relevance 55·Dependency 45·Confidence 85
Source evidence
“rising or fluctuating interest rates and mortgage rates, credit crises and other economic downturns, or disruptions in credit markets, in the U.S. and in other markets in which we operate can result in lower levels of economic activity”
Full company information
Latest profile, trading, valuation, and identifier data stored for HAS.
Share price
$88.11
Market cap
$12.42B
Exchange
NASDAQ
Currency
USD
CEO
Christian Cocks
Employees
4,520
IPO date
17/03/1980
Beta
0.466
Last dividend
$0.00
Day range
$87.96 – $89.66
52-week range
$69.50 – $106.98
1-day performance
0.44%
1-year performance
26.77%
Current drawdown (1Y)
-17.64%
CIK
0000046080
CUSIP
418056107
ISIN
US4180561072
Created
07/12/2025, 04:28:52
Last update
22/09/2026, 16:41:37

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