Generac Holdings Inc.

Generac Holdings Inc.

GNRC

$204.96

Updated: 22/09/2026, 15:29:15

Market Cap
$12.07B
Sector
Industrials
Industry
Industrial - Machinery
Country
US
Stock valuation chart
One-year closing share-price history for GNRC
Company Profile

Generac Holdings Inc. specializes in the engineering, manufacturing, and global distribution of diverse power generation systems, energy storage solutions, and related electrical products. The company caters to residential users, light commercial enterprises, and industrial sectors worldwide. At its core, Generac produces vital components such as engines, alternators, batteries, advanced electronic controls, and robust steel enclosures. For homeowners, the company provides a range of automatic standby generators, from 7.5kW up to 150kW, including air-cooled models (7.5kW-26kW) and more powerful liquid-cooled units (22kW-150kW). Many of these residential systems are compatible with Mobile Link, a remote monitoring platform. Generac also offers portable generators, spanning outputs from 800W to 17.5kW, alongside an extensive catalog of outdoor power equipment like trimmers, mowers, log splitters, and pressure washers. Its commitment to sustainable energy is evident through its clean energy offerings, marketed under the PWRcell and PWRview brands. Serving commercial and industrial clients, Generac supplies essential equipment such as light towers, mobile power units, and portable energy storage systems. Its portfolio extends to include commercial mobile pumps, dust-suppression apparatus, and various control systems for gaseous-fueled engines. Light-commercial standby generators, rated from 22kW to 150kW, deliver critical three-phase power to small and mid-sized businesses. For heavy-duty applications, industrial generators with capabilities from 10kW to a formidable 3,250kW are deployed as emergency backup power for vital infrastructure across healthcare, telecommunications, data centers, commercial offices, retail, municipal services, and manufacturing facilities. Beyond direct product sales, the company supports its offerings by supplying aftermarket service parts and product accessories to its vast dealer network. Generac's distribution strategy is multi-faceted, leveraging independent residential and industrial dealers, major national and regional retailers, e-commerce platforms, specialized wholesalers (electrical, HVAC, solar), catalogs, equipment rental firms, and direct engagement with end-users. Founded in 1959, Generac Holdings Inc. is proudly headquartered in Waukesha, Wisconsin.

USD
NYSE
CEO: Aaron Jagdfeld
Employees: 9,400
https://www.generac.com
Asset Summaries
Latest generated summaries for GNRC

No summaries found.

Detailed business
Evidence-backed facts extracted from the latest official annual filing.
GNRC-10-k-fy2025.html3.2 MBtext/htmlENFiled 18/02/2026Period ended 31/12/2025

Business monitoring

Reported and calculated KPIs plus operational exposure disclosed in the FY 2025 filing.

Evidence-backed · 53 KPI observations

Revenue

$4.2B

FY 2025 · Reported

Net income

$0.2B

FY 2025 · Reported

Gross margin

38.3%

FY 2025 · Calculated

Free cash flow

$0.3B

FY 2025 · Calculated

R&D intensity

5.8%

FY 2025 · Calculated

Share repurchases

$0.1B

FY 2025 · Reported

Earnings and cash generation
USD billions, directly sourced from inline XBRL; free cash flow is operating cash flow less capex.
Profitability and reinvestment
Margins and R&D as a percentage of revenue.
Top products and services
Products and services mentioned in the filing; a quantitative sales breakdown was not disclosed.

Other offerings mentioned without separate sales

C&I products
Data center backup power solutions
Other products and services
Residential products

Area-level product sales are displayed only when the filing reports a product × geography breakdown. Regional totals are not allocated across products by estimation.

Geographic footprint
What the filing identifies, separated by location role so partner manufacturing is not presented as Apple-owned factories.
1 named headquarters
0 manufacturing countries
0 individually named factories

Map layer

Pins show disclosed operations. The heatmap colors the filing’s reported geographies; regional figures shade the region and are not estimates for each country.

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Named headquarters Manufacturing partner country

Only locations and quantities explicitly supported by the filing are displayed. A country-level manufacturing percentage or product allocation is shown only when the source discloses it; materiality scores are never presented as production shares.

How the business makes money

Company overview

Founded in 1959, Generac is a leading global designer, manufacturer, and provider of a wide range of energy technology solutions

98%
Source evidence
“Founded in 1959, Generac is a leading global designer, manufacturer, and provider of a wide range of energy technology solutions.”

Distribution channels

Omni-channel distribution: residential dealers, industrial distributors, retailers, e-commerce, wholesalers, solar installers, rental companies, direct accounts

95%
Source evidence
“This omni-channel distribution network includes independent residential dealers and contractors, industrial distributors and dealers, national and regional retailers, e-commerce partners, electrical/HVAC/solar wholesalers, solar installers, catalogs, equipment rental companies, and other equipment distributors.”

Mobile products end markets and channel

Mobile products sold globally to national and regional rental companies serving construction, energy, mining, military, special events

90%
Source evidence
“Our mobile products are typically sold globally to national and regional rental companies who then rent the equipment to the end user.”

C&I products

C&I stationary generators up to 3,250kW, mobile products, C&I BESS, large-megawatt diesel generators for data centers

95%
Source evidence
“C&I products consist of larger output stationary generators used in C&I applications, with power outputs up to 3,250kW.”

Data center backup power solutions

Back-up power solutions for data centers including delivery of large backup power generators, project management, installation commissioning and training

95%
Source evidence
“C&I also provides back-up power solutions for data centers including delivery of large backup power generators, project management, installation commissioning and training.”

Other products and services

Aftermarket parts, services, extended warranty, grid services and remote monitoring subscription revenue

93%
Source evidence
“Our “Other products and services” category primarily consists of aftermarket service parts and product accessories sold to our customers, installation and maintenance services, extended warranty revenue, grid services and other software-related subscription revenue, remote monitoring subscription revenue, and other project management service offerings provided by our owned industrial distributors.”

Residential products

Residential standby and portable generators, solar and energy storage systems, energy management devices

90%
Source evidence
“We believe we have one of the widest ranges of products in the power generation marketplace, including residential, commercial, and industrial standby generators, as well as portable and mobile generators used in a variety of applications.”

Domestic vs International segment external net sales

External net sales: 2025 Domestic $3,470,966 / International $738,181 / Total $4,209,147; 2024 $3,599,149 / $696,685 / $4,295,834; 2023 $3,276,324 / $746,343 / $4,022,667

97%
Source evidence
“External net sales $3,470,966 $738,181 $4,209,147 $3,599,149 $696,685 $4,295,834 $3,276,324 $746,343 $4,022,667”

US share of total sales

United States sales approximately 78%, 79%, and 77% of total sales for 2025, 2024 and 2023

97%
Source evidence
“The Company’s sales in the United States represent approximately 78%, 79%, and 77% of total sales for the years ended December 31, 2025, 2024 and 2023, respectively.”

Adjusted EBITDA by reportable segment

Adjusted EBITDA: 2025 Domestic $597,915 / International $117,627 / Total $715,542; 2024 $693,203 / $95,898 / $789,101; 2023 $523,337 / $114,522 / $637,859

95%
Source evidence
“Adjusted EBITDA by reportable segment $597,915 $117,627 $715,542 $693,203 $95,898 $789,101 $523,337 $114,522 $637,859”

Other products and services share of net sales

Other products and services comprised 11.5%, 11.1% and 11.5% of total net sales in 2025, 2024 and 2023

98%
Source evidence
“"Other products and services" comprised 11.5%, 11.1% and 11.5%, respectively, of total net sales in 2025, 2024 and 2023.”

C&I products share of net sales

C&I products comprised 34.6%, 32.3% and 37.2% of total net sales in 2025, 2024 and 2023

98%
Source evidence
“C&I products comprised 34.6%, 32.3% and 37.2%, respectively, of total net sales in 2025, 2024 and 2023.”

Operations and dependencies

Principal raw materials

Steel, copper, aluminum, batteries, and advanced electronic components

95%
Source evidence
“The principal raw materials that we use to produce our products include steel, copper and aluminum as well as batteries and advanced electronic components.”

Foreign sourcing of components

Significant portion of purchased components sourced overseas, primarily in Asia and Europe

95%
Source evidence
“We source a significant portion of our purchased components overseas, primarily in Asia and Europe.”

Single-source supplier reliance

Depends on small number of contract manufacturers and component suppliers, including single-source suppliers; large engines for data center backup applications are outsourced

95%
Source evidence
“For certain products we rely upon outside manufacturers to build these products or supply these components, including but not limited to certain clean energy products or components and large engines used in data center backup applications.”

Positioning and strategy

Energy technology acquisitions

Acquisitions: Off Grid Energy (2021), REFU (2023), SunGrid C&I BESS (2024), Ageto (2024), Blue Pillar (2022), ecobee

94%
Source evidence
“In 2023, we acquired REFU, a European based provider of stationary C&I BESS solutions and related inverter products, which expanded our product offering to enter certain C&I BESS markets around the world. In 2024, we strengthened our position in the North American C&I BESS market with the acquisition of SunGrid’s C&I BESS product offering, based out of Canada.”

Capital expenditures by segment

Capex: 2025 Domestic $143,056 / International $26,794 / Total $169,850; 2024 $117,836 / $18,897 / $136,733; 2023 $103,036 / $26,024 / $129,060

95%
Source evidence
“Capital Expenditures ... Domestic $143,056 $117,836 $103,036 International 26,794 18,897 26,024 Total $169,850 $136,733 $129,060”

Distribution network as competitive advantage

Global omni-channel distribution and largest factory-direct residential dealer network in North America; Power Play selling system

93%
Source evidence
“We believe our global distribution network is a competitive advantage that has strengthened over the years as we continue to add, expand and develop the various distribution channels through which we sell our products.”

AI data center growth opportunity

AI adoption creating large supply-constrained market for backup power for data centers

95%
Source evidence
“The recent introduction of our large-megawatt diesel generator line-up has substantially increased our served addressable market, allowing us to participate in the supply-constrained data center market which is expected to grow significantly over the coming years due to the mass adoption of artificial intelligence.”

Key mega-trends driving demand

Six mega-trends: power quality decline, higher power prices, AI adoption, cleaner fuels, infrastructure investment, home resiliency

93%
Source evidence
“Lower power quality continuing to drive demand for backup power solutions:”

North American power equipment leadership

Leading position in North American power equipment; largest factory-direct independent generator dealer network in North America

95%
Source evidence
“We have a long history of providing power generation products across a variety of applications, and we maintain one of the leading positions in the North American market for power equipment with an expanding presence internationally.”

Powering a Smarter World strategy

2025 product launches: next-gen home standby generator, large MW diesel generators, PWRcell 2 storage, Generac microinverters

93%
Source evidence
“including the 2025 launches of our next-generation home standby generator, our large mega-watt diesel generators for higher power applications such as data centers, our new PWRcell 2 energy storage system, and our new Generac-branded microinverters.”

Risks, financing, and outlook

Commodity and component cost exposure

Steel, copper, aluminum price volatility heightened by data center demand, geopolitical conflicts, and trade policies

92%
Source evidence
“These factors, along with increased demand from data centers, have contributed to heightened volatility in commodity prices, particularly for raw materials such as steel, copper, and aluminum.”

Credit facilities amendment (July 1, 2025)

July 1, 2025 amendment: Term Loan A $700,000, Revolver capacity $1,000,000, both maturing July 1, 2030; spread reduced 0.10%

95%
Source evidence
“On July 1, 2025, we amended our Term Loan A Facility and Revolving Credit Facility, extending the maturity of both to July 1, 2030, revising the Term Loan A Facility outstanding principal balance to $700,000, reducing the Revolving Credit Facility borrowing capacity to $1,000,000”

Geopolitical conflict exposure in supply chain

Geopolitical conflicts in Ukraine and Middle East affect supply chain and commodity/currency volatility

90%
Source evidence
“geopolitical conflicts (such as conflicts in the Ukraine or the Middle East), terrorism, civil unrest, disease or natural disasters”

Government regulatory scrutiny

Subject to investigations by DOJ, CPSC, and EPA

90%
Source evidence
“including by the U.S. Department of Justice (DOJ), CPSC and EPA, which could lead to enforcement actions, fines and penalties or the assertion of private litigation claims.”

Power outage-driven demand variability

Demand significantly affected by unpredictable power outage activity caused by storms, hurricanes, wildfires, grid reliability issues

95%
Source evidence
“Demand for the majority of our products is significantly affected by unpredictable power outage activity that can lead to substantial variations in, and uncertainties regarding, our financial results from period to period.”

Raw material and component cost/availability risk

Increases in cost or decreases in availability/quality of raw materials, key components, and labor could materially reduce earnings

93%
Source evidence
“We typically do not have long-term supply contracts in place to ensure the raw materials and components we use are available in necessary amounts or at fixed prices.”

Solar & storage ITC phase-out (OBBBA)

OBBBA (July 2025) accelerated phase-out of certain investment tax credits, negatively impacting the solar & storage market

93%
Source evidence
“The “One Big Beautiful Bill Act” (OBBBA) that was enacted in the United States in July 2025 accelerated the phase out of certain investment tax credits, resulting in a negative impact to the solar & storage market thereafter.”

Tariff and trade policy risk

2025 tariffs created inflationary pressures, negatively impacting demand and margins for certain products

92%
Source evidence
“these tariff actions and resulting price increases have created inflationary pressures for consumers, negatively impacting demand and margins for certain of our products.”

Intellectual property litigation risk

Recently subject to adverse rulings or settlements for significant amounts related to third-party IP infringement

90%
Source evidence
“We have recently been subject to adverse rulings or have settled claims for significant amounts related to the infringement of third-party intellectual property rights”

Material exposure graph

extreme_weather
Demand Driver

Power outages from severe weather on an aging grid drive consumer awareness and demand for standby and portable generators.

Relevance 90·Dependency 80·Confidence 95
Source evidence
“demand for the majority of our products is affected by power outage events caused by thunderstorms, hurricanes, wildfires, ice storms, blackouts, public safety power shutoffs, and other power grid reliability issues”
artificial intelligence
Demand Driver

AI adoption is driving data center buildout, creating a large supply-constrained backup power market for Generac's newly introduced large-megawatt C&I products.

Relevance 90·Dependency 40·Confidence 93
Source evidence
“Massive capital investment into hyperscale and edge data centers has created a very large market for back-up power that is supply-constrained, providing a significant growth opportunity for our newly introduced large-megawatt C&I products.”
tariffs
Cost Driver

2025 US tariffs raised costs and created inflationary pressures that hurt demand and margins; mitigated with price increases and supply chain initiatives.

Relevance 85·Dependency 70·Confidence 93
Source evidence
“We have implemented price increases across many of our product offerings and are executing a number of supply chain initiatives to attempt to mitigate the impact of these tariffs on our profitability.”
data_centers
Demand Driver

Data center capital investment creates a large supply-constrained backup power market served by Generac's new large-megawatt diesel generators.

Relevance 85·Dependency 45·Confidence 93
Source evidence
“allowing us to participate in the supply-constrained data center market which is expected to grow significantly over the coming years due to the mass adoption of artificial intelligence.”
copper
Cost Driver

Copper is a principal raw material subject to price volatility impacting costs.

Relevance 80·Dependency 75·Confidence 93
Source evidence
“Industry-wide price fluctuations of key commodities, such as steel, copper and aluminum”
steel
Cost Driver

Steel is a principal raw material; price volatility impacts cost of goods and results of operations.

Relevance 80·Dependency 75·Confidence 93
Source evidence
“Industry-wide price fluctuations of key commodities, such as steel, copper and aluminum, along with other components we use in our products, as well as changes in labor costs required to produce our products, can have a material impact on our results of operations.”
aluminum
Cost Driver

Aluminum is a principal raw material subject to price volatility impacting costs.

Relevance 80·Dependency 75·Confidence 93
Source evidence
“Industry-wide price fluctuations of key commodities, such as steel, copper and aluminum”
Asia and Europe (component sourcing)
Supplier Dependency

Significant portion of purchased components sourced overseas, exposing the company to tariffs, logistics, currency, and geopolitical risks.

Relevance 75·Dependency 70·Confidence 92
Source evidence
“We source a significant portion of our purchased components overseas, primarily in Asia and Europe.”
energy_transition
Demand Driver

Natural gas and alternative fuels are vital to the energy transition; growing demand for natural gas-fueled generators and decarbonized, decentralized grid positions Generac's energy technology solutions.

Relevance 70·Dependency 55·Confidence 90
Source evidence
“Natural gas and other alternative fuels are vital to the energy transition.”
interest_rates
Demand Driver

Trends in interest rates and the new housing market impact demand for residential generators, solar and energy storage systems.

Relevance 60·Dependency 45·Confidence 90
Source evidence
“Trends in interest rates and the new housing market, highlighted by residential housing starts, can also impact demand for these products.”
One Big Beautiful Bill Act (OBBBA)
Regulatory Exposure

OBBBA accelerated phase-out of investment tax credits, negatively impacting the solar & storage market and demand for related products.

Relevance 60·Dependency 40·Confidence 92
Source evidence
“The “One Big Beautiful Bill Act” (OBBBA) that was enacted in the United States in July 2025 accelerated the phase out of certain investment tax credits, resulting in a negative impact to the solar & storage market thereafter.”
Full company information
Latest profile, trading, valuation, and identifier data stored for GNRC.
Share price
$204.96
Market cap
$12.07B
Exchange
NYSE
Currency
USD
CEO
Aaron Jagdfeld
Employees
9,400
IPO date
11/02/2010
Beta
1.913
Last dividend
$0.00
Day range
$203.88 – $210.15
52-week range
$134.80 – $296.44
1-day performance
-1.20%
1-year performance
52.05%
Current drawdown (1Y)
-30.86%
CIK
0001474735
CUSIP
368736104
ISIN
US3687361044
Created
07/12/2025, 04:23:01
Last update
22/09/2026, 15:29:15

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Latest Database News
News linked to GNRC from your Railway `news_articles` table.

Generac's AI Power Pivot Raises a Bigger Question About Data Center Demand

MarketBeat • STOCK • 04/06/2026, 15:45:31

Generac CEO Aaron Jagdfeld on power supply agreement with mystery hyperscaler

CNBC Television • STOCK • 02/06/2026, 14:12:27

Generac Signs Global Supply Agreement with Leading Hyperscale Data Center Operator to Supply Backup Power

PRNewsWire • STOCK • 02/06/2026, 02:05:00

Generac Signs Global Supply Agreement with Leading Hyperscale Data Center Operator to Supply Backup Power

PRNewsWire • STOCK • 02/06/2026, 02:05:00

Why Is Generac Holdings (GNRC) Up 7.8% Since Last Earnings Report?

Zacks Investment Research • STOCK • 29/05/2026, 14:32:16

Generac stock jumps 9%: Why Jefferies is bullish on this stock?

Invezz • STOCK • 22/05/2026, 18:03:38

This Top Industrial Products Stock is a #1 (Strong Buy): Why It Should Be on Your Radar

Zacks Investment Research • STOCK • 07/05/2026, 12:00:55

Here's Why Generac Holdings (GNRC) is a Strong Momentum Stock

Zacks Investment Research • STOCK • 01/05/2026, 12:50:20

Generac Is A Tricky Trade Opportunity After The Positive Quarterly Report

Seeking Alpha • STOCK • 30/04/2026, 17:47:28

Generac Suffers Growing Backup Power Demand - AI Beneficiary At Hefty Price

Seeking Alpha • STOCK • 30/04/2026, 12:11:09

Generac Holdings Inc. (GNRC) Q1 2026 Earnings Call Transcript

Seeking Alpha • STOCK • 29/04/2026, 19:11:35

Generac Tops Q1 Earnings Estimates, Lifts 2026 Revenue Outlook

Zacks Investment Research • STOCK • 29/04/2026, 13:51:12