Travel suppliers (lodging, airlines, GDS)
Supplier Dependency
Substantial revenue comes from negotiated compensation with lodging suppliers, airlines and GDS partners; contracts renegotiated annually and compensation/inventory access could be reduced.
Relevance 90·Dependency 85·Confidence 96
Source evidence
“A substantial portion of our revenue is derived from compensation negotiated with travel suppliers, in particular lodging suppliers, airlines and GDS partners for bookings made through our channels.”
Google
Competitive Exposure
Google's search dominance promotes its own travel services and can leverage user data against OTAs, threatening disintermediation and raising marketing costs.
Relevance 90·Dependency 80·Confidence 97
Source evidence
“Google has used its search market position to promote its own travel services, potentially disintermediating our platform”
Generative AI
Competitive Exposure
Gen AI and agentic AI entrants may deploy travel search/booking capabilities faster; consumer shift toward AI-driven platforms could cause market share loss and higher marketing expenses.
Relevance 90·Dependency 60·Confidence 96
Source evidence
“If we are unable to successfully innovate and integrate advanced AI capabilities into our own products, or if consumer behavior shifts toward AI-driven platforms where we lack a significant presence, we may experience a loss of market share”
Search engines (Google)
Revenue Exposure
Significant traffic sourced from search engines via paid keywords and organic search; algorithm changes could reduce traffic and raise acquisition costs.
Relevance 85·Dependency 80·Confidence 95
Source evidence
“We generate a significant portion of the traffic to our websites and the websites of our affiliates from internet search engines, such as Google, through the purchase of travel-related keywords and organic search.”
Macroeconomic and geopolitical conditions
Demand Driver
Recession, inflation, higher rates, wars, pandemics, weather and travel restrictions can dramatically and suddenly affect consumer travel behavior and thus revenue.
Relevance 85·Dependency 75·Confidence 96
Source evidence
“they can dramatically and suddenly affect travel behavior by consumers”
Artificial intelligence
Technology Dependency
AI used to amplify strategic priorities and drive product improvements, retention and direct business, but also presents significant legal/regulatory and reputational risks.
Relevance 82·Dependency 50·Confidence 92
Source evidence
“With greatly improved product driven by the latest in machine learning and artificial intelligence capabilities, we believe we will continue to drive greater retention, repeat and direct business.”
Migration to public cloud, primarily AWS, increases reliance on third-party providers; migration was more time consuming and expensive than anticipated.
Relevance 80·Dependency 70·Confidence 92
Source evidence
“significantly increase our utilization of public cloud computing services, primarily AWS”
Alternative accommodations (Vrbo)
Revenue Exposure
~2.4 million online bookable alternative accommodations via Vrbo are a large part of supply; the business is subject to significant evolving regulatory and legal risks that could materially affect financial results.
Relevance 80·Dependency 60·Confidence 93
Source evidence
“Our alternative accommodations business is subject to significant and evolving regulatory and legal risks, which could have a material adverse effect on our operations and financial results.”
B2B partners (airlines, offline travel agents, online retailers, corporate travel management, financial institutions)
Customer Exposure
B2B segment fuels travel and non-travel companies that leverage Expedia technology and supply; management expects to cement B2B leadership.
Relevance 78·Dependency 55·Confidence 93
Source evidence
“Our B2B segment fuels a wide range of travel and non-travel companies including airlines, offline travel agents, online retailers, corporate travel management and financial institutions”
Consumer spending / online travel shift
Demand Driver
Material shift from offline to online travel booking drove OTA growth; gross bookings are single-digit % of >$2 trillion global travel spending, framing the TAM-driven demand opportunity.
Relevance 75·Dependency 65·Confidence 90
Source evidence
“the travel industry has experienced significant transformation, including the material shift from offline to online travel booking”
EU Short-Term Rental Law
Regulatory Exposure
Effective May 2026, requires registration numbers for all EU alternative accommodations; may decrease listings and add compliance costs to the Vrbo-centric alternative accommodations business.
Relevance 75·Dependency 65·Confidence 94
Source evidence
“These new and evolving regulatory schemes may decrease listings available on our sites and add significant compliance risks to our business”
Airbnb
Competitive Exposure
Airbnb, an alternative accommodation provider, expanded into tours, activities and hotel bookings and discussed flight bookings, intensifying competition.
Relevance 75·Dependency 50·Confidence 94
Source evidence
“Airbnb has expanded into tours, activities, and hotel bookings, and discussed expansion into flight bookings”
One Key loyalty program
Revenue Exposure
Loyalty rewards create a large deferred merchant bookings balance ($10,428M) whose revenue recognition depends on breakage estimates flagged as a critical audit matter.
Relevance 75·Dependency 50·Confidence 90
Source evidence
“The deferred loyalty rewards balance, net of amounts paid to the travel supplier, is recognized as revenue when the travel service purchased with the loyalty reward is satisfied.”
Company hedges net investment in Euro functional currency subsidiaries with a €220 million cross-currency swap and has historically designated Euro-denominated debt as net investment hedges.
Relevance 70·Dependency 55·Confidence 90
Source evidence
“We also have entered into a fixed-to-fixed cross-currency interest rate swap with an aggregate notional amount of €220 million.”
GDPR and privacy regulations
Regulatory Exposure
Compliance burdens and fines for non-compliance continue to increase; failure could result in significant penalties or data use restrictions.
Relevance 70·Dependency 55·Confidence 92
Source evidence
“Enforcement of GDPR regulations, and fines for non-compliance, continue to increase”
Wars and geopolitical tensions
Geopolitical Exposure
War in Ukraine and Israel-Hamas war cited as conflicts impacting travel behaviors and demand.
Relevance 70·Dependency 50·Confidence 94
Source evidence
“conflicts (such as the war in Ukraine and the Israel-Hamas war), and geopolitical tensions that may impact travel behaviors”
Foreign currencies
Revenue Exposure
Merchant revenue exposures and loyalty program liabilities in foreign currencies are economically hedged with forward contracts, indicating meaningful foreign-currency revenue exposure.
Relevance 65·Dependency 50·Confidence 85
Source evidence
“We use foreign currency forward contracts to economically hedge certain merchant revenue exposures, foreign denominated liabilities related to certain of our loyalty programs and our other foreign currency-denominated operating liabilities.”
Extreme weather and natural disasters
Demand Driver
Hurricanes, fires, floods and droughts (exacerbated by climate change) disrupt travel plans, cause refunds, and directly hurt quarterly results (Hurricanes Helene and Milton in 2024).
Relevance 65·Dependency 45·Confidence 93
Source evidence
“Hurricanes Helene and Milton negatively impacted our financial results for the third and fourth fiscal quarters, respectively.”
NIST Cybersecurity Framework
Technology Dependency
Expedia's cybersecurity risk management is built on NIST frameworks and PCI DSS, making these standards foundational to protecting its online travel platform.
Relevance 60·Dependency 55·Confidence 90
Source evidence
“specifically the NIST Cybersecurity Framework and the Payment Card Industry Data Security Standard ("PCI DSS")”
GILTI (global intangible low-tax income)
Tax Exposure
GILTI earned by foreign subsidiaries is included in gross U.S. taxable income in the period incurred, a recurring U.S. international tax exposure.
Relevance 60·Dependency 45·Confidence 85
Source evidence
“We account for the global intangible low-tax income earned by our foreign subsidiaries included in gross U.S. taxable income in the period incurred.”
USD reporting currency
Currency Exposure
Global travel operations create FX translation effects ($51M CTA in 2025) and the company hedges with foreign currency forwards ($128M realized gain in 2025).
Relevance 55·Dependency 45·Confidence 80
Source evidence
“Realized (gain) loss on foreign currency forwards, net(128)40”
Occupancy tax and legal matters
Legal Exposure
Recurring legal reserves and occupancy tax charges ($185M in 2025) reflect ongoing legal and tax contingencies tied to the online travel agency model.
Relevance 50·Dependency 40·Confidence 80
Source evidence
“Legal reserves, occupancy tax and other185 118 8”