eBay Inc.

eBay Inc.

EBAY

$108.20

Updated: 24/09/2026, 20:40:45

Market Cap
$48.10B
Sector
Consumer Cyclical
Industry
Specialty Retail
Country
US
Stock valuation chart
One-year closing share-price history for EBAY
Company Profile

eBay Inc. manages an extensive global e-commerce ecosystem designed to facilitate transactions between buyers and sellers. This framework primarily encompasses its flagship website, ebay.com, alongside its suite of dedicated mobile applications. Through these digital platforms, users are empowered to list, discover, purchase, and pay for a vast array of goods. These transactions occur across a multitude of channels—online, mobile, and even certain traditional avenues—involving a diverse array of participants. This includes individual sellers, small businesses, and larger entities such as retailers, distributors, liquidators, import/export firms, and auctioneers, often integrating with various commerce platforms, search engines, and shopping networks. The company was established in 1995 and its corporate headquarters are situated in San Jose, California.

USD
NASDAQ
CEO: Jamie J. Iannone
Employees: 12,300
https://www.ebayinc.com
Asset Summaries
Latest generated summaries for EBAY

No summaries found.

Detailed business
Evidence-backed facts extracted from the latest official annual filing.
EBAY-10-k-fy2025.html2.6 MBtext/htmlENFiled 19/02/2026Period ended 31/12/2025

Business monitoring

Reported and calculated KPIs plus operational exposure disclosed in the FY 2025 filing.

Evidence-backed · 56 KPI observations

Revenue

$11.1B

FY 2025 · Reported

Net income

$2.0B

FY 2025 · Reported

Gross margin

71.5%

FY 2025 · Calculated

Free cash flow

$1.4B

FY 2025 · Calculated

R&D intensity

14.8%

FY 2025 · Calculated

Share repurchases

$2.5B

FY 2025 · Reported

Earnings and cash generation
USD billions, directly sourced from inline XBRL; free cash flow is operating cash flow less capex.
Profitability and reinvestment
Margins and R&D as a percentage of revenue.
Top products and services
Products and services mentioned in the filing; a quantitative sales breakdown was not disclosed.

Other offerings mentioned without separate sales

Revenue model
Focus Categories
Gen AI listing and discovery features
Financial services and Seller Capital
Trust and buyer-protection programs

Area-level product sales are displayed only when the filing reports a product × geography breakdown. Regional totals are not allocated across products by estimation.

Geographic footprint
What the filing identifies, separated by location role so partner manufacturing is not presented as Apple-owned factories.
1 named headquarters
0 manufacturing countries
0 individually named factories

Map layer

Pins show disclosed operations. The heatmap colors the filing’s reported geographies; regional figures shade the region and are not estimates for each country.

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Named headquarters Manufacturing partner country

Only locations and quantities explicitly supported by the filing are displayed. A country-level manufacturing percentage or product allocation is shown only when the source discloses it; materiality scores are never presented as production shares.

How the business makes money

Company overview

Founded 1995 in San Jose; global third-party marketplace, 190+ markets, 135 million buyers, ~$80B GMV in 2025

98%
Source evidence
“Founded in 1995 in San Jose, California, eBay Inc. is a global commerce leader that connects people and builds communities to create economic opportunity for all.”

One reportable segment

One reportable segment including ebay.com, localized counterparts, off-platform marketplaces and mobile apps

98%
Source evidence
“We have one reportable segment, which reflects how the chief operating decision maker, our President and Chief Executive Officer, reviews and assesses performance of the business.”

Buyers and sellers

135 million buyers worldwide; sellers range from individual entrepreneurs to global businesses

95%
Source evidence
“to enable sellers’ access to eBay’s 135 million buyers worldwide”

Revenue model

Revenue earned primarily through fees on paid transactions, first-party advertising and shipping

97%
Source evidence
“We earn revenue primarily through fees collected on paid transactions, first-party advertising and shipping.”

Focus Categories

Focus Categories: motor parts & accessories, collectibles, refurbished, apparel, luxury goods, sneakers

95%
Source evidence
“particularly within our Focus Categories, such as motor vehicles parts and accessories, collectibles, refurbished items, apparel, luxury goods and sneakers”

Gen AI listing and discovery features

Gen AI used for listing prefill, optimized titles/descriptions, image recognition; AI shopping agent pilot for buyers

93%
Source evidence
“we continue to expand AI across the listing workflow, using Generative AI (“Gen AI”) to prefill item details, generate optimized titles and descriptions and in some cases recognize product images”

Financial services and Seller Capital

Seller Capital has provided >$1B cumulative funding to small businesses since inception

93%
Source evidence
“including Seller Capital, which has helped our partners provide more than $1 billion in cumulative funding since inception to small businesses”

Trust and buyer-protection programs

Trust programs: Money Back Guarantee, Authenticity Guarantee, eBay Refurbished, eBay Live, PSA card grading, Secure Purchase

93%
Source evidence
“The eBay Money Back Guarantee program allows buyers to obtain a refund if an item does not arrive, is damaged or faulty, or differs materially from its description”

Net revenues by geography

US net revenues $5,789M in 2025 (+11%) vs $5,238M in 2024; international also disclosed; attribution by customer country

90%
Source evidence
“Revenues are attributed to the United States and international geographies primarily based upon the country in which the customer is located.”

Net revenues by activity (2025/2024/2023)

Marketplace $9,107M / Advertising $1,993M / Net revenues $11,100M in 2025 vs $10,283M 2024 and $10,112M 2023

98%
Source evidence
“Marketplace revenues (1) $9,107 5 %$8,648 — %$8,669 Advertising revenues (1) 1,993 22 %1,635 13 %1,443 Net revenues $11,100 8 %$10,283 2 %$10,112”

Positioning and strategy

Pending acquisition of Depop

Agreement (Feb 2026) to acquire Depop, Inc. for ~$1.2B cash; expected close Q2 2026

95%
Source evidence
“we entered into a definitive agreement to acquire Depop, Inc., a leading C2C fashion marketplace focused on recommerce with a highly-engaged Gen Z and Millennial customer base, for approximately $1.2 billion in cash”

Discretionary spending pressure

Discretionary spending pressure in three largest markets from geopolitics, inflation, FX volatility, elevated rates, lower consumer confidence

92%
Source evidence
“offset pressure in discretionary spending across our three largest markets primarily resulting from geopolitical events, inflationary pressure, foreign exchange rate volatility, elevated interest rates and lower consumer confidence.”

Three strategic pillars

Strategy pillars: Relevant Experiences, Scalable Solutions, Magical Innovations, leveraging AI

95%
Source evidence
“we have evolved our strategic focus around three foundational pillars — Relevant Experiences, Scalable Solutions and Magical Innovations”

Risks, financing, and outlook

Operating margin decline drivers

Operating margin fell to 20.5% in 2025 from 22.5% in 2024 on legal/restructuring G&A and shipping costs

93%
Source evidence
“Operating margin decreased to 20.5% compared to 22.5% in 2024 primarily due to higher non-recurring general and administrative expenses related to legal matters and restructuring and higher costs associated with our shipping programs.”

2025 debt and capital activities

Issued $1.0B senior notes (2029/2035); redeemed $425M 5.900% notes; repaid $800M 1.900% notes; $2.5B buybacks; $531M dividends; $225M Aurelia distribution

95%
Source evidence
“We issued $1.0 billion aggregate principal amount of senior notes consisting of $600 million aggregate principal amount of 4.250% fixed rate notes due 2029 and $400 million aggregate principal amount of 5.125% fixed rate notes due 2035.”

GMV growth drivers 2025

GMV grew in 2025 driven by cross-category shopping, horizontal innovation, country-specific initiatives and recommerce growth

92%
Source evidence
“Improvement was driven by cross-category shopping, horizontal innovation, country-specific initiatives and growth in recommerce.”

Capital return authorizations February 2026

Feb 2026: incremental $2.0B buyback authorization; $0.31/share dividend declared

93%
Source evidence
“authorized an incremental $2.0 billion under our stock repurchase program in addition to the $5.0 billion previously authorized in 2024”

Intense competition

Competes with Alibaba, Alphabet/Google, Amazon, Apple, Meta across retail, e-commerce, live commerce, ads, search, social, AI tools

95%
Source evidence
“Some of our competitors, such as Alibaba, Alphabet (Google), Amazon, Apple and Meta (Facebook and Instagram), are larger than we are”

Cross-border trade and global trade policy risk

Cross-border trade is an important revenue/profit source; changes to global trade policies could materially harm business

94%
Source evidence
“Cross-border trade is an important source of revenue and profit for us, and changes to global trade policies can significantly impact our customers and materially harm our business.”

Cybersecurity risk

2014 breach of up to 145M users; rising AI-driven attack sophistication including CEO voice impersonation attempt

93%
Source evidence
“in 2014 we experienced a significant data breach involving unauthorized access to a database containing records of up to 145 million users”

Third-party payment service provider dependency

Relies on third-party providers for payment processing, identity verification, sanctions screening, fraud detection; subject to PCI DSS

93%
Source evidence
“We rely on third-party service providers to perform services, including, among others, credit card processing, payment disbursements, currency exchange, identity verification, sanctions screening, and fraud analysis and detection.”

Regulatory and tax regime risk

Evolving sales tax, VAT, digital services tax and reporting regimes across jurisdictions may harm business

92%
Source evidence
“The application of indirect taxes such as sales and use tax, value-added tax (“VAT”), goods and services tax (including the “digital services tax”), business tax, withholding tax and gross receipt tax, and tax information reporting obligations to businesses like ours and to our sellers and buyers is a complex and evolving issue.”

Financial risks summary

Financial risks: tax liabilities, interest rates, FX fluctuations, substantial indebtedness, buyback discretion

90%
Source evidence
“We have substantial indebtedness and we cannot guarantee that we will always generate sufficient cash flow to service our existing and future indebtedness.”

Fraud risk on platforms

Platform susceptible to fraud, money laundering, terrorist financing and sanctioned-party payments

90%
Source evidence
“Our payments system is susceptible to illegal uses, including money laundering, terrorist financing, fraud and payments to sanctioned parties.”

Material exposure graph

consumer_spending
Demand Driver

Business depends on consumer engagement and spending; results sensitive to consumer confidence and discretionary spending trends.

Relevance 90·Dependency 80·Confidence 94
Source evidence
“Our business depends on consumer engagement and spending, which makes our results of operations particularly sensitive to shifts in, and events that impact, consumer confidence, platform engagement and buying trends.”
Third-party payment service providers
Supplier Dependency

eBay depends on third-party providers for payment processing, identity verification and fraud detection; some are competitors.

Relevance 85·Dependency 75·Confidence 92
Source evidence
“We rely on third-party service providers to perform services, including, among others, credit card processing, payment disbursements, currency exchange, identity verification, sanctions screening, and fraud analysis and detection.”
Artificial Intelligence / Generative AI
Technology Dependency

AI is central to strategy (listings, discovery, personalization) but also a risk if eBay cannot keep pace with emerging AI technologies.

Relevance 85·Dependency 60·Confidence 90
Source evidence
“Our approach leverages our 30+ years of global commerce expertise and data with advanced technology, including the use of artificial intelligence (“AI”), to enhance the marketplace experience, reduce transactional friction and drive operational efficiency.”
Amazon
Competitive Exposure

Amazon is named as a larger competitor with greater resources and product ecosystems that can lock in consumers.

Relevance 85·Dependency 20·Confidence 90
Source evidence
“Some of our competitors, such as Alibaba, Alphabet (Google), Amazon, Apple and Meta (Facebook and Instagram), are larger than we are, have greater resources”
First-party advertising (Promoted Listings)
Revenue Exposure

Advertising revenues grew 22% to $1,993M in 2025 and increased penetration of first-party advertising drove revenue growth.

Relevance 80·Dependency 60·Confidence 93
Source evidence
“The increase in net revenues was primarily due to higher GMV, increased penetration of first party advertising and the ramping of our U.K. shipping program.”
tariffs
Geopolitical Exposure

Tariffs and global trade policy changes are flagged as affecting GMV, revenues, seasonal trends and cross-border trade.

Relevance 80·Dependency 50·Confidence 92
Source evidence
“Cross-border trade is an important source of revenue and profit for us, and changes to global trade policies can significantly impact our customers and materially harm our business.”
USD
Currency Exposure

FX rate fluctuations are a disclosed financial risk; eBay presents FX-Neutral measures and hedges with forwards, options and swaps.

Relevance 75·Dependency 40·Confidence 90
Source evidence
“We are exposed to fluctuations in foreign currency exchange rates, which could negatively impact our financial results.”
inflation
Cost Driver

Inflationary pressure and elevated interest rates are cited as dampening consumer discretionary spending in eBay's three largest markets.

Relevance 70·Dependency 40·Confidence 88
Source evidence
“offset pressure in discretionary spending across our three largest markets primarily resulting from geopolitical events, inflationary pressure, foreign exchange rate volatility, elevated interest rates and lower consumer confidence.”
Alibaba
Competitive Exposure

Alibaba named as a larger competitor with dominant positions in significant markets.

Relevance 70·Dependency 15·Confidence 90
Source evidence
“Some of our competitors, such as Alibaba, Alphabet (Google), Amazon, Apple and Meta (Facebook and Instagram), are larger than we are”
Payment Card Industry Data Security Standard (PCI DSS)
Regulatory Exposure

eBay is indirectly subject to PCI DSS and electronic funds transfer rules via third-party payment processors; non-compliance could limit payment acceptance.

Relevance 65·Dependency 55·Confidence 90
Source evidence
“These rules and requirements, including the Payment Card Industry Data Security Standard and rules governing electronic funds transfers, are subject to change or reinterpretation, which can increase our cost of compliance”
Full company information
Latest profile, trading, valuation, and identifier data stored for EBAY.
Share price
$108.20
Market cap
$48.10B
Exchange
NASDAQ
Currency
USD
CEO
Jamie J. Iannone
Employees
12,300
IPO date
24/09/1998
Beta
1.339
Last dividend
$0.00
Day range
$107.63 – $110.76
52-week range
$78.03 – $119.31
1-day performance
-0.82%
1-year performance
38.66%
Current drawdown (1Y)
-9.31%
CIK
0001065088
CUSIP
278642103
ISIN
US2786421030
Created
07/12/2025, 03:42:26
Last update
24/09/2026, 20:40:45

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Latest Database News
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