Bayerische Motoren Werke AG

Bayerische Motoren Werke AG (BMW Group) is a German-headquartered global automotive company that, alongside its subsidiaries, designs, manufactures, and distributes a wide range of automobiles, motorcycles, and associated spare parts and accessories worldwide. Its operations are structured across three primary business segments: Automotive, Motorcycles, and Financial Services. The Automotive segment handles the engineering, production, assembly, and sales of passenger vehicles, related components, accessories, and mobility services under its well-known BMW, MINI, and Rolls-Royce brands. These vehicles are primarily sold through a network of independent and authorized dealerships. The Motorcycles segment is dedicated to developing, manufacturing, assembling, and selling motorcycles and scooters, as well as their spare parts and accessories, all under the BMW Motorrad brand. Finally, the Financial Services segment provides a comprehensive array of offerings, including vehicle leasing, financing for both retail customers and dealerships, multi-brand fleet solutions, customer deposit services, and insurance activities. Fleet management services within this segment are specifically offered under the Alphabet brand. The company was founded in Munich, Germany, in 1916.