Bayerische Motoren Werke AG

Bayerische Motoren Werke Aktiengesellschaft, or BMW AG, is a global enterprise that develops, manufactures, and distributes a wide range of automobiles, motorcycles, and associated spare parts and accessories. Its operations are organized into three primary business segments: Automotive, Motorcycles, and Financial Services. The Automotive division is responsible for the design, production, assembly, and worldwide sale of vehicles, components, accessories, and mobility services under its prestigious BMW, MINI, and Rolls-Royce brands. These products reach consumers primarily through a network of independent and officially authorized dealerships. Meanwhile, the Motorcycles division focuses on the development, manufacturing, assembly, and sale of motorcycles and scooters, along with their spare parts and accessories, all marketed under the BMW Motorrad brand. Lastly, the Financial Services segment provides a suite of offerings, including vehicle leasing, financing for both retail customers and dealerships, multi-brand fleet management, customer deposit services, and insurance products. This segment also delivers fleet management solutions through its Alphabet brand. Founded in 1916, the company maintains its corporate headquarters in Munich, Germany.