Baidu, Inc.

Baidu, Inc. is a prominent Chinese technology company primarily recognized for its internet search services. Its operations are divided into two main segments: Baidu Core and iQIYI. The Baidu Core segment offers a wide array of products and services. This includes essential mobile applications such as the Baidu App, which provides search functionalities, personalized news feeds, and various utilities; Haokan for short video content; and Baidu Maps, a voice-enabled navigation system. It also manages numerous knowledge platforms like Baidu Wiki, Baidu Healthcare Wiki, and Baidu Scholar, alongside community-driven services like Baidu Knows. The segment further extends into artificial intelligence with the DuerOS smart assistant platform and Xiaodu smart devices, as well as cutting-edge autonomous driving technologies, encompassing automated valet parking, autonomous navigation, electric vehicles, and robotaxi fleets. Additionally, Baidu Core provides extensive online marketing solutions, including auction-based pay-for-performance advertising that allows clients to bid for priority placement of sponsored links, alongside display-based and other performance-driven marketing services. Cloud computing solutions (PaaS, SaaS, and IaaS) and a suite of mobile ecosystem applications, such as Baidu Post, are also part of this segment. The iQIYI segment operates a comprehensive online entertainment platform. It delivers a rich selection of original and licensed video content, offers membership subscriptions, and provides various online advertising opportunities. Baidu, Inc., originally known as Baidu.com, Inc., was founded in Beijing in 2000 and maintains a strategic partnership with Zhejiang Geely Holding Group.